why lead generation initiatives fail
Post on 14-Apr-2017
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Why Lead Generation Initiatives Fail
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Wondering why your lead generation efforts never seem to deliver results?
WHY ?
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Because You Are Not Following Up.
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A study done by The Association of Sales Executives Statistics revealed that
“80% of sales closures occur after the fifth point of contact”.
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stops pursuing a prospect beyond the first contact.
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touch points.
just one in ten extends follow ups beyond
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Lead generation is no different. Running campaigns without a structured, scheduled follow up plan is a waste of time, effort and money. Without follow ups, your campaigns are preordained for failure.
You need to follow up to ensure that prospect converts into a lead.
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Follow Ups are a marketing imperative. Converting a prospect to a warm lead to a sale hinges on your persistence in following up regularly and repeatedly.
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In an email lead generation campaign don’t ever expect a response to your first mail…or your second…or even your third! As long as the prospect is listening, stay connected.
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Be relentless. Maintain a steady rhythm of email communication. Sending a sequence of follow up messages at regular intervals helps keep the prospect engaged. Repeated messages also gradually builds up trust and brand recognition. Keep at it and you will definitely see results.
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BDE
Contacts Generation
Campaign creation Sending Monitoring Responding Leads
If your excuses for not following up include the lack of manpower to engage in this activity, or the complexities involved in sending, monitoring and responding to mails, your arguments do not stand.
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The market today has intelligent, automated solutions that can be programmed to send time triggered follow ups. They cost very little in terms of investment and demand next to nothing of your time and effort. Returns on the other hand are huge.
Time
sales
Cost/Unit
Profit
Manual
Time
sales
Cost/Unit
Profit
Automation
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Invest in follow ups. It's cheap. It's effective. And it delivers.
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About PlugLeadsPlugLeads is a powerful SAAS based B2B business development automation solution workflow .It is designed to meet the specific needs of SMBs operating in the B2B segment. PlugLeads automates the complete process from planning, contact management and email campaigning to generating leads. With additional features such as tracking and monitoring of sales till closure, PlugLeads serves the customer as a complete CRM package.
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