why it pays to be likeable (mcgraw-hill, oct. 2012)

Why It Pays To Be

#Likeable

McGraw-Hill October 2012@DaveKerpen, CEO, @LikeableMedia

Author of 2 @LikeableBook’sSlideshare.net/DaveKerpen

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Truths

Social media cannot make up for a poor product/service

Social media is not free

Social media will not produce instant results

3

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Listen first

never stop listening

&

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Responsiveness

a choiceis NOT

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Authentic

mechanicalcannot be

engagement

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“I’m sorry.”

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“Thank you.”

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Provide value(for free)

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10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

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Every brand has a story.Tell yours.

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customers toInspire

share their stories

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Social ads = perfect targeting

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Don’t sell – tell & compel

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It’s just a

cocktailparty

Feedback?Grand Prize!

@DaveKerpenFB.com/LikeableMedia

@LikeableMediadave@likeable.com