why facebook isn't just for kids

Social Media SurgerySocial Media isn’t just for kids

Agenda

1. What the experts say2. A walk-through of your Facebook profile3. What to do with your friends4. Getting Help5. Privacy settings6. A word about Spam7. Setting up a Fan Page8. Q&A

Who Am I

I help small business owners get to grips

with Social Mediaand develop a tailored Social Media Strategy,

even though they may be total technophobes and are stressed out and

Confused by the whole thing

My Mission

Freedom!

Facebook Is Much More

Than somewhere to have a pointless chat

An Ocean Of Possibilities

• More than 400 million active users • 50% of active users log on to Facebook in any given day • About 70% of Facebook users are outside the United States• There are more than 100 million active users currently accessing Facebook through their mobile devices.

But First

What the experts say

http://www.youtube.com/user/eddale#p/search/2/8i4gEC75wTA

Facebook Has Evolved

From a Harvard University Project to the mainstream

It’s no longer used just by one demographic – i.e. Teenagers

The Rules Have Changed...

“It is not one where a new set of new media barons rule with impunity (because, if history has taught us

anything, regimes were made to be overthrown).It is a place where people announce. It is a place

where people search”

Thomas Power “A Friend In Every City”

Look At The Trends

Fastest growing segment: Women over 55, up 175.3% in the last 120 days

Source ‘Inside Facebook’ February 2009

Can You Afford To Ignore This?

Ask yourself...what are your competitors doing?

What are you doing INSTEAD to promote yourself?

Where are your time and resources being allocated?

So Can You Afford...

NOTto be seen on Facebook?

You Choose

Social Media is a different way of connecting with people

But if it’s change you’re worried about

Get the facts first

Before you decide....

If you’re failing to seriously engage the question of how social media can help your business,

you’re putting your business at risk. Somewhere in your niche there are people using social media smartly and elevating the profile of their businesses with their customers and peers.

Keep ignoring social media and the adopters may not eat your lunch. But I guarantee they will

steal your cookies

Craig Stoltz www.bizmore.com

Walk Through Of Facebook

Facebook Fan Pages

Fan Pages

• Build a Brand / Business / Personality• Anyone can join a Fan Page• It’s The Same As Business Page• Can be branded or customised• No limit to the number of fans

facebook.com/pages/create.php

Create a Welcome Video

http://www.facebook.com/video/video.php?v=132353830183

http://www.facebook.com/video/video.php?v=480577400983

A Word About

www.facebook.com/groups/create.php

Groups

• For Entities / Societies / Clubs • Rallying Point• Focussed on specific topics • You can interact with the members of the

group who all have the same interest

Group Uses

• Invite discussions• Can be private (or invitation only)• Useful forum to share opinions• An extension of your personal

actions/mission/values• Membership is capped at 5,000• Cannot be customized or personalised

Thank you See you next month!

www.resolutioncoaching.co.ukwendy@resolutioncoaching.co.uk