why facebook isn't just for kids
DESCRIPTION
These are the slides used at this month's Social Media Surgery - this month we held a Facebook Surgery for small businessTRANSCRIPT
Social Media SurgerySocial Media isn’t just for kids
Agenda
1. What the experts say2. A walk-through of your Facebook profile3. What to do with your friends4. Getting Help5. Privacy settings6. A word about Spam7. Setting up a Fan Page8. Q&A
Who Am I
I help small business owners get to grips
with Social Mediaand develop a tailored Social Media Strategy,
even though they may be total technophobes and are stressed out and
Confused by the whole thing
My Mission
Freedom!
Facebook Is Much More
Than somewhere to have a pointless chat
An Ocean Of Possibilities
• More than 400 million active users • 50% of active users log on to Facebook in any given day • About 70% of Facebook users are outside the United States• There are more than 100 million active users currently accessing Facebook through their mobile devices.
But First
What the experts say
http://www.youtube.com/user/eddale#p/search/2/8i4gEC75wTA
Facebook Has Evolved
From a Harvard University Project to the mainstream
It’s no longer used just by one demographic – i.e. Teenagers
The Rules Have Changed...
“It is not one where a new set of new media barons rule with impunity (because, if history has taught us
anything, regimes were made to be overthrown).It is a place where people announce. It is a place
where people search”
Thomas Power “A Friend In Every City”
Look At The Trends
Fastest growing segment: Women over 55, up 175.3% in the last 120 days
Source ‘Inside Facebook’ February 2009
Can You Afford To Ignore This?
Ask yourself...what are your competitors doing?
What are you doing INSTEAD to promote yourself?
Where are your time and resources being allocated?
So Can You Afford...
NOTto be seen on Facebook?
You Choose
Social Media is a different way of connecting with people
But if it’s change you’re worried about
Get the facts first
Before you decide....
If you’re failing to seriously engage the question of how social media can help your business,
you’re putting your business at risk. Somewhere in your niche there are people using social media smartly and elevating the profile of their businesses with their customers and peers.
Keep ignoring social media and the adopters may not eat your lunch. But I guarantee they will
steal your cookies
Craig Stoltz www.bizmore.com
Walk Through Of Facebook
Facebook Fan Pages
Fan Pages
• Build a Brand / Business / Personality• Anyone can join a Fan Page• It’s The Same As Business Page• Can be branded or customised• No limit to the number of fans
Create a Welcome Video
http://www.facebook.com/video/video.php?v=132353830183
http://www.facebook.com/video/video.php?v=480577400983
A Word About
Groups
• For Entities / Societies / Clubs • Rallying Point• Focussed on specific topics • You can interact with the members of the
group who all have the same interest
Group Uses
• Invite discussions• Can be private (or invitation only)• Useful forum to share opinions• An extension of your personal
actions/mission/values• Membership is capped at 5,000• Cannot be customized or personalised
Thank you See you next month!