why companies need a mobile strategy

A Partner for Growthinnovative – practical – dedicated

Whycompanies need a

mobile strategy?

Thomas HofstetterCEO, Points Group

www.PointsGroupLLC.com

More Time Spent on Mobile vs. Web

Facebook mobile users are 2X more active than desktop users.

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

Device Growth Is Exploding, Driven By Consumers

CIOs Surveyed on Tablet Usage

Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.

Purchased for EmployeesEmployee-owned

Not Allowed

Tablets Are Forcing IT To Rapidly Reshape Policies

IPad Dominant TodayNot Tomorrow

Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614Comscore 2010 Mobile Year in Review

No Dominant Mobile Platform

Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614Comscore 2010 Mobile Year in Review

An Industry Convergence Is Happening

Laptops

Smartphones

Tablets

Touch-based navigation and HTML5 are changing how we access data

HTML5 Web Apps on the Rise

What is so unique about

mobile devices?

You can use mobile devices anywhere and anytime

Mobile devices are the most personal marketing platform today

Companies can reach customers where they are

Mobiles are build for engagement and transaction.

The average user has a mobile device in reach for 14 hours per day.

HOW mobile technology

helps you grow?

• Improve Working Process• Increase Communication and

Knowledge Sharing• Enhance Sales and Marketing

Effectiveness

Tangible benefits of

mobile device?

Cost SavingsProductivityProfitability

Intangible benefits of

mobile device?• Better Customer Service• Increased Knowledge about Customers• Improved Colaboration

(internal/external)• Improved Product Quality• Competitive Advantages

Common Strategic Objectives

• Maximize customer service• Maximize company image• Maximize employee satisfaction• Maximize efficiency• Maximize effectiveness• Minimize cost

About Points Group

We are an International

Consulting and Marketing Agency

specializing in helping companies

build brands and grow their

business.

WE OFFERStrategic Growth

OUR LOCATIONS

BERLIN NEW JERSEY

OUR SERVICESOVERVIEW

OUR SERVICES

Go Mobile!

Strategy andConsulting

WebsiteDevelopment

Social Media

Search Engine Optimization

CreativeServices

PR andCommunication

VideoProduction

SOLUTIONS FORGROWTH

HEALTHCARESOLUTIONS

Improve Quality of ServicePractice Marketing Campaign Execution

Increase Patients

Catch Basin Expansion

Practice StartupBusiness Development

CUSTOMER

MEASURE PERFORMANCESATISFACTION

- Fully Automated Online Surveys- Unlimited Surveys- Online Analysis Tools- Real-time reporting online- Easy Setup within minutes- Healthcare Solution for Patient

Satisfaction

Cost EffectiveAutomatedReal-time Information!

CUSTOMER SATISFACTIONSOLUTIONS

Communication Manual

Staff Communication TrainingQuality of Service Improvement Plans

Quarterly AnalysisCRM Process Integration

Healthcare Solution

NOTIFICATION

COMMUNICATION2

MESSENGER

- Automated notification via SMS, telephone, voice mail and email

- Interactive Notification Capabilities- Appointment confirmation- Automated voice messages in English,

Spanish, German and French- Easy and intuitive setup

Cost SavingsImprove ServiceImprove Communication!

Improve Decision MakingMaximize Marketing BudgetImprove ROI!

HOW EFFICIENT IS YOUR MARKETING?

- Measure effectiveness of campaigns- Integrates with Search Engine Marketing- Measures online and offline campaigns- Online reporting in real-time- Know how many clients called from a

campaign- Monitor Quality of calls

CAMPAIGN ROICALCULATOR

Improve Decision MakingMaximize Investment DollarsImprove quality of new locations

!

WHERE IS THE GROWTH OPPORTUNITY?

- Determine Demographic Patterns of high and low performing locations

- Determine customer catch basin for your business locations and corporate averages

- Understand your client base- Find locations for expansion based on

demographic patterns

CATCH BASINANALYZER

CUSTOMER CATCH BASINSOLUTIONS

Referrer Strategy

Customer Demographic AnalysisGeographic Expansion Plans

VIDEOPRODUCTION

- HD Production- Company Overviews and

Presentations- Service Presentations- Testimonials and Interview

One-stop-shopWider reachStay with the trend!

OUR DELIVERY FRAMEWORKSimple, but effective

the WHAT

the HOW

the WHO

OUR DELIVERY FRAMEWORKSimple, but effective

WHYPOINTS GROUP

Ease of Engagement

One-Stop-Shop Services for Growth

Guaranteed Brand ConsistencyWe have a Delivery Framework that works

We bend over backwards for our clients