dizital marketing strategy of companies
DESCRIPTION
TRANSCRIPT
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Presented By:Sonia Batra
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Digital Marketing Strategy
ServiceInformation
Brand Positioning
Addressing Service Queries and Issues
Customer Engagement
FOCUS
Mobile Support – BB, Android
Web Interfac
e
Social Media
Presence
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Channel Strategy
Twitter•Announcement of new product offers, discounts etc.•Conversations with customers•Exclusive channel called Flipkart support with prompt response time•Tweet about their technology through Tech at Flipkart engaging followers about the latest in technology and services
Facebook•Q&A updates•Product updates•Exclusive Customer Tab for support •Cover Photo in FB reflects any event or celebration like a festival, onset of a season etc
Blogs•Official blog gives updates about the company•Information about industry events, changes in technology etc•Exclusive technology blog for all the tech followers
Google Plus•Regular interaction with its 14,000 followers•Product updates, Offers, and deals
Flipkart Affiliate Program –Banner adds placed on sites like facebook, google to redirect users to the company site (Promotes brand recognition and recall)
Flipkart does not have their own youtube channel. However, all advertising campaigns on youtube are very popular e.g. Flipkart: ‘No Kidding No Worries’ campaign received 66,178 views
3.EARNED
1.Owned 2.PAID
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124
326
14
300
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Blogs Micro BlogsNews MediaSharing
Micro Blogs and Media together receive the maximum share of feedback and we have referred to the same for our analysis
Sites referred are Facebook.com, Twitter.com, Mouthshut.com and desidime.com
Online Social Mentions of FlipKart In last one Month : Total – 780
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Digital Marketing Strategic Plan-Facebook, Twitter, YouTube & Mobile
Digital Marketing Strategic Plan-Facebook, Twitter, YouTube & Mobile
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Facebook•Facebook-two way
communication1.Update
information(flyers/ pics/ videos/ surveys) everyday
2.Facebook ads3.Invite more friends to
join4.Coupons and other
incentives-creative apps5.Emphasize mobile
subscriptions
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Twitter1. Update news about
Coke Zero2. Follow organizations
and people who like sports and brand loyal with Coca Cola
3. Set up customer reward system
4. Use mobile devices- code bar get the coupon
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YouTube • Coca Cola Commercial
on YouTube1.Entertainment “
the Coke Zero & Mentos Rocket Car”
2012 London Olympic Games sponsorship
2. Tagging the right way- optimization
3. Link all the social media account together
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Mobile Strategy1. Enable
friends to comment, upload and consume their content
3. Engagement apps
2. Package design competition campaign
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Apple Iphone
Dgital mkt
strategy
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iphone digital marketing Strategy04/10/2023
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Areas Monitored By These Free Tools
• Traditional / mainstream websites
• Social networks (e.g. Facebook, MySpace, Bebo)
• Social news / bookmarking sites
• Forums / discussion boards• User-generated content
(UGC)• Blogs• Microblogs (e.g. Twitter,
Jaiku, Plurk)• Tags• Images• Video
Source: Online Reputation and Buzz Monitoring Buyer’s Guide 2008
http://www.e-consultancy.com/publications/online-reputation-and-buzz-monitoring-buyers-guide-2008/
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DM Strategy of
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BMW
•BMW has started digital marketing since 2001 when he conduct a research and found about 85% of customers used the internet before the buy a product.
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Digital Marketing Strategy
•Developed BMW Applications•E-newsletters•E-magazines•In order to gain its website traffic BMW
has generate a Search Engine
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Digital marketing strategy•BMW e-marketing strategy incorporates
social networks such as Facebook , twitter and Youtube due to the potential of reaching a great number of people at relatively low cost.
•BMW use social media networks as they allow multimedia and interactive communication with a large number of consumer enabling to conduct iral, communal and influenced market campaigns
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Digital Marketing Strategy
•The official BMW Facebook has 13,396,064 likes and more than 1,00,000 folowers aon twitter
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THANK YOU