why advertsisng is going back to the dark ages and why that's a good thing - a journey (mostly)...
Post on 01-Jun-2015
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A pictorial journey of the history of communications and advertising. What;s driving change and where that's going.All images from Flickr - apologies to the owners they haven't been credited properly.
TRANSCRIPT
ADVERTISING IS GOING BACK TO THE DARK AGES
“People who talk about the future are judged for their
imagination, not their accuracy”
- Jesse James Garrett
Since the beginning of time…
The world is a big place…
Media Consumption - Hours Spent Per Year (US)
1000
1200
1400
1600
1800
2000
2002 2003 2004 2005 2006
Ad SupportedPurchase Supported
Click Through Rates are Dropping
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Nov.
20
04
Mar-0
5
Jun
-05
Nov.
20
05
Jun
-06
Sep
t.2
00
6
Nov.
20
06
Dec.
20
06
Mar-0
7Industry CTRTrend
Private and Confidential
Private and Confidential
Private and Confidential
INTEGRITY, HONESTY, AUTHENTICITY
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