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ADVERTISING IS GOING BACK TO THE DARK AGES

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A pictorial journey of the history of communications and advertising. What;s driving change and where that's going.All images from Flickr - apologies to the owners they haven't been credited properly.

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Page 1: Why advertsisng is going back to the dark ages and why that's a good thing - a journey (mostly) in pictures

ADVERTISING IS GOING BACK TO THE DARK AGES

Page 2: Why advertsisng is going back to the dark ages and why that's a good thing - a journey (mostly) in pictures

“People who talk about the future are judged for their

imagination, not their accuracy”

- Jesse James Garrett

Page 3: Why advertsisng is going back to the dark ages and why that's a good thing - a journey (mostly) in pictures
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Since the beginning of time…

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The world is a big place…

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Media Consumption - Hours Spent Per Year (US)

1000

1200

1400

1600

1800

2000

2002 2003 2004 2005 2006

Ad SupportedPurchase Supported

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Click Through Rates are Dropping

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

Nov.

20

04

Mar-0

5

Jun

-05

Nov.

20

05

Jun

-06

Sep

t.2

00

6

Nov.

20

06

Dec.

20

06

Mar-0

7Industry CTRTrend

Page 33: Why advertsisng is going back to the dark ages and why that's a good thing - a journey (mostly) in pictures

Private and Confidential

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Private and Confidential

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Private and Confidential

INTEGRITY, HONESTY, AUTHENTICITY

Page 39: Why advertsisng is going back to the dark ages and why that's a good thing - a journey (mostly) in pictures

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