where's the money mblt14 - moscow may 14

Where’s the Money !

The Global App Economy !!!!

Richard Pidgeon Distimo

!

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

AGENDA

• Introduction !

• Global Market Insights !

• Local Market Insights !

• Competitive Insights

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

Introduction & Background

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

DISTIMO INTRODUCTION

Distimo App Analytics Free tracking of apps across all major app stores and ad networks

!Distimo AppIQ Premium data for developers, ad networks,brands and the financial services industry

!Distimo Conversion tracking Track conversions and the life time value of users

!Distimo API Integrate app data in own or 3rd party platforms

Solving the App-Puzzle

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

Global Market Insights

THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution By Region, April 2013 vs. 2014

2014

0.3

0.2

0.45

AfricaAsiaAustraliaEuropeNorth AmericaSouth America

20130.014

0.35

0.23

0.051

0.34

0.002

AfricaAsiaAustraliaEuropeNorth AmericaSouth America

THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS and Google Play, April 2014

ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue, Feb 2013 –Feb 2014

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

iOS IS LARGEST PLATFORM IN MOST COUNTRIES!Revenue Share per Platform

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

Local Market Insights

12

8%!

2%!1%!

Socia

l Netw

orking!

Books!

Naviga

tion!

Enter

tainm

ent!

Music!

Photo

& Vide

o!

Educ

ation!

Health

& Fitne

ss!

Produ

ctivit

y!

Refer

ence!

iPhone Revenue!

13

5%!

1%!

Enter

tainm

ent!

Books!

Newsst

and!

Naviga

tion!

Produ

ctivit

y!

Educ

ation!

Lifest

yle!

Busine

ss! Kids!

Socia

l Netw

orking!

iPad Revenue!

14

2%!

1%!

Travel

& Local!

Tools!

Commun

icatio

n!So

cial!

Produ

ctivit

y!

Educ

ation!

Perso

naliza

tion!

Media &

Vide

o!

Music &

Audio!

Books

& Refer

ence!

Google Play - Revenue!

Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

Looking at Competitor Apps Performance

16

Soundcloud GP Installs v iOS Downloads

17

Soundcloud versus Spotify

MORE FINDINGS LIKE THESE• Our blog with frequent updates and reports:

www.distimo.com/blog

!• Monthly reports and webinars:

www.distimo.com/publications

!• Free App Analytics to measure own applications:

www.distimo.com/app-analytics

!• Daily ranking of all apps in every app store:

www.distimo.com/leaderboards

Richard  Pidgeon richard@distimo.com

THANK  YOU!