where's the money mblt14 - moscow may 14
DESCRIPTION
Revenues from the App Stores April 2014 , Categories within Russi and iOS and GP App storesTRANSCRIPT
Where’s the Money !
The Global App Economy !!!!
Richard Pidgeon Distimo
!
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
AGENDA
• Introduction !
• Global Market Insights !
• Local Market Insights !
• Competitive Insights
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Introduction & Background
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
DISTIMO INTRODUCTION
Distimo App Analytics Free tracking of apps across all major app stores and ad networks
!Distimo AppIQ Premium data for developers, ad networks,brands and the financial services industry
!Distimo Conversion tracking Track conversions and the life time value of users
!Distimo API Integrate app data in own or 3rd party platforms
Solving the App-Puzzle
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Global Market Insights
THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution By Region, April 2013 vs. 2014
2014
0.3
0.2
0.45
AfricaAsiaAustraliaEuropeNorth AmericaSouth America
20130.014
0.35
0.23
0.051
0.34
0.002
AfricaAsiaAustraliaEuropeNorth AmericaSouth America
THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS and Google Play, April 2014
ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue, Feb 2013 –Feb 2014
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
iOS IS LARGEST PLATFORM IN MOST COUNTRIES!Revenue Share per Platform
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Local Market Insights
12
8%!
2%!1%!
Socia
l Netw
orking!
Books!
Naviga
tion!
Enter
tainm
ent!
Music!
Photo
& Vide
o!
Educ
ation!
Health
& Fitne
ss!
Produ
ctivit
y!
Refer
ence!
iPhone Revenue!
13
5%!
1%!
Enter
tainm
ent!
Books!
Newsst
and!
Naviga
tion!
Produ
ctivit
y!
Educ
ation!
Lifest
yle!
Busine
ss! Kids!
Socia
l Netw
orking!
iPad Revenue!
14
2%!
1%!
Travel
& Local!
Tools!
Commun
icatio
n!So
cial!
Produ
ctivit
y!
Educ
ation!
Perso
naliza
tion!
Media &
Vide
o!
Music &
Audio!
Books
& Refer
ence!
Google Play - Revenue!
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Looking at Competitor Apps Performance
16
Soundcloud GP Installs v iOS Downloads
17
Soundcloud versus Spotify
MORE FINDINGS LIKE THESE• Our blog with frequent updates and reports:
www.distimo.com/blog
!• Monthly reports and webinars:
www.distimo.com/publications
!• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
!• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards
