where are we in csr implementation

CSR Panel: Implementation

Moderator : Dinesh Chandra

Panelists: Dan Henkle, Cecily Joseph, Nicholas Imparato

Agenda

1. Introductions2. Setting the stage: Dinesh3. Presentations by the panel members: Dan, Cecily, Nick4. Questions from the audience 5. Conclusion: Dinesh

Where are we in CSR implementation?

• How many of you would say that you are working for a global organizations?

• How many of you would say that the execution of global strategy is going well?

• How many of you would say that global strategy execution is linked to CSR?

Business case for CSR:Successful execution of Strategy for global portfolio of programs/projects

DNA Global Network

Business case for Corporate Social Responsibility

Execution of global strategy is lot easier when it is about responsibility for the whole (social and environmental), and not merely maximizing the ROI

An idea whose time has come finally“From Corporate Citizen to Global Citizen”

Global Culture

Global Span

How can you use the diversity of Global Span and Culture to the success of your organization? Larger market share Customer intimacy Benefit from Time-zone

differences Operational excellence, Cost reduction Innovation

Is the Execution of your Global Strategy ineffective, in spite of enormous resource allocation?

culture

Govt. policie

s

International

Supply chain

VerticalIntegration

HorizontalIntegration

Logistics

Communication

EconomicsIT

MNC-V

International

Global

MNC-H

Trust

Seamless execution

MotivationR&D

MNC-VVertically integrated MNC

MNC-HHorizontally integrated MNC

Key factor for Successful execution of Global Strategy is

CSR

Gap Inc. Social ResponsibilityBUILDING THE FOUNDATION

20061992 1996 1998 2002 20041977 20071969

Sourcing Guidelines

First Gap Store

Code of Business Conduct

Global Partnerships team formed

(focus on stakeholder

engagement)

First

SR

Report

published

2005-2006 SR Report

OUR AREAS OF FOCUS

Supply Chain Employees Environme

nt

Community

Investment

Marketplace

Securing Our Future Through Innovation and Sustainability

Cecily Joseph

Director, Corporate Responsibility

Symantec

Symantec’s Program

• Looking at our industry

• “3 Year Plan”

• High Level Highlights:– Workforce Sustainability– Eco Sustainability– Cyber Sustainability

What we mean when we say . . .

Difference that a workforce brings

An environment that allows differences to thrive

InclusionDiversity

Awarenessof Value

Inclusive Environment

Tenure

Division / Unit /

Department

Work location

Customer interface

Tertiary DiversityOrganizational, functional level

Grade level in organization

Company of

Origin

Workbackground

Recreationhabits

Maritalstatus

Military experienc

eIncome

Thought process

Parental

status

Education

Personality type

Different values

Culture

Political

ideology

Secondary Diversity

Appearance

Race

EthnicityPhysicalabilities /qualities

Gender Age

Primary Diversity

Sexual orientation

Religious beliefs

IT Sector Carbon Emissions

ICT's Global Carbon Dioxide Emissions

6%7%

9%

15%

23%

40%

ICT's Global CarbonDioxide Emissions

Printers

LAN and OfficeTelecoms

Mobile Telecoms

Fixed-Line Telecoms

Servers, includingcooling

PCs and Monitors(excluding embodiedenergy)

Our Commitment to Sustainability

Green Data Center• Our Practices

• New “Green” Data Center

• Thought Leadership

1Conservation• Energy (facilities/IT)• Recycling• Paper

3

Software • Responsible Packaging

• ISO 14001

• Electronic Delivery-70%

2Transportation• Employee Commute• Business Travel

4

Family Online Safety Initiative

WebWiseKids

Nick Imparato

• Member, Operations Committee, Village Enterprise Fund (East Africa)

• Director, Board of Directors, Bahati Education Foundation (Tanzania)

• Professor, School of business and Management, University of San Francisco

• Research Fellow, Hoover Institution, Stanford University• Corporate executive and director (NASDAQ) and subsidiary

operations (NYSE)• Areas: Competitive position, innovation leadership and social

influences• Current Research: International business and human rights

Village Enterprise Fund

East Africa

•Over 1 billion people live on less than $1 a day, and 70% of the poor are in rural areas

•The rural poor in East Africa have limited access to microfinance

•There is a need for innovation in poverty reduction and microfinance strategies

WORLDWIDE NEEDWORLDWIDE NEED

Cycle of rural poverty

Cycle of rural poverty

An Example

VEF’s INNOVATIONVEF’s INNOVATION

• VEF breaks the cycle of poverty in rural East Africa by providing training, seed capital and ongoing mentoring to create income-generating businesses

VEF’s Innovative Solution

UNIQUE MODELUNIQUE MODEL

• ROLE IN MICROFINANCE INDUSTRY: VEF finances rural start-up businesses and agricultural ventures not currently served by microcredit programs

• TARGET: 100% of our target group are below the poverty line, 2/3 of our businesses are owned by women, over 95% operate their businesses in rural areas

• DELIVERY: Training, mentoring, and seed capital are provided by a network of local, African volunteer business mentors who live and work in the communities VEF serves. This allows VEF to leverage local knowledge and deliver rural services cost-effectively.

RESULTSRESULTS• Over 14,000 businesses started

since 1987

• 88% of VEF businesses continue beyond one year, 75% are still operating after 4 years, and 33% launch a second business

• 350,000 have increased their standard of living

• Impact Evaluations show that VEF’s programs significantly improve the number and quality of meals, access to education, and housing of business owners

Contact Information:

• Lisa Giarretto, Managing Director, VEF• Phone:              650 -802-8891• Email:               lisag@villageef.org• Mail: 751 Laurel St., PMB 222, San Carlos, CA

94070•   • Nicholas Imparato• Phone:              650-322-7508• Email:               imparato@usfca.edu• Mail:                 P.O.  Box 7115, Menlo Park, CA  94026

VEF & CSR: HP

These grants help business development organizations sustain their efforts to build success among the entrepreneurs they serve. The program not only meets an important social need, but adds business value by supporting a healthy, growing economy in all parts of the world.

-- Sid Espinosa, Director of HP Philanthropy Programs

Successful implementation of CSR: Economic Social Health/Environment

Individual Income Family Personal welfare

Global Citizen Income Global family Global concern

International Corporation

Market share/Profit/Growth

Community service focused on home country

Welfare of home country only (nationalistic)

Global Corporation

Profit/Growth Community

Service globally distributed

Environmentally sound practices-globally distributed

Execution of Global Strategy >> Facilitates CSR Implementation