where are we in csr implementation
TRANSCRIPT
CSR Panel: Implementation
Moderator : Dinesh Chandra
Panelists: Dan Henkle, Cecily Joseph, Nicholas Imparato
Agenda
1. Introductions2. Setting the stage: Dinesh3. Presentations by the panel members: Dan, Cecily, Nick4. Questions from the audience 5. Conclusion: Dinesh
Where are we in CSR implementation?
• How many of you would say that you are working for a global organizations?
• How many of you would say that the execution of global strategy is going well?
• How many of you would say that global strategy execution is linked to CSR?
Business case for CSR:Successful execution of Strategy for global portfolio of programs/projects
DNA Global Network
Business case for Corporate Social Responsibility
Execution of global strategy is lot easier when it is about responsibility for the whole (social and environmental), and not merely maximizing the ROI
An idea whose time has come finally“From Corporate Citizen to Global Citizen”
Global Culture
Global Span
How can you use the diversity of Global Span and Culture to the success of your organization? Larger market share Customer intimacy Benefit from Time-zone
differences Operational excellence, Cost reduction Innovation
Is the Execution of your Global Strategy ineffective, in spite of enormous resource allocation?
culture
Govt. policie
s
International
Supply chain
VerticalIntegration
HorizontalIntegration
Logistics
Communication
EconomicsIT
MNC-V
International
Global
MNC-H
Trust
Seamless execution
MotivationR&D
MNC-VVertically integrated MNC
MNC-HHorizontally integrated MNC
Key factor for Successful execution of Global Strategy is
CSR
Gap Inc. Social ResponsibilityBUILDING THE FOUNDATION
20061992 1996 1998 2002 20041977 20071969
Sourcing Guidelines
First Gap Store
Code of Business Conduct
Global Partnerships team formed
(focus on stakeholder
engagement)
First
SR
Report
published
2005-2006 SR Report
OUR AREAS OF FOCUS
Supply Chain Employees Environme
nt
Community
Investment
Marketplace
Securing Our Future Through Innovation and Sustainability
Cecily Joseph
Director, Corporate Responsibility
Symantec
Symantec’s Program
• Looking at our industry
• “3 Year Plan”
• High Level Highlights:– Workforce Sustainability– Eco Sustainability– Cyber Sustainability
What we mean when we say . . .
Difference that a workforce brings
An environment that allows differences to thrive
InclusionDiversity
Awarenessof Value
Inclusive Environment
Tenure
Division / Unit /
Department
Work location
Customer interface
Tertiary DiversityOrganizational, functional level
Grade level in organization
Company of
Origin
Workbackground
Recreationhabits
Maritalstatus
Military experienc
eIncome
Thought process
Parental
status
Education
Personality type
Different values
Culture
Political
ideology
Secondary Diversity
Appearance
Race
EthnicityPhysicalabilities /qualities
Gender Age
Primary Diversity
Sexual orientation
Religious beliefs
IT Sector Carbon Emissions
ICT's Global Carbon Dioxide Emissions
6%7%
9%
15%
23%
40%
ICT's Global CarbonDioxide Emissions
Printers
LAN and OfficeTelecoms
Mobile Telecoms
Fixed-Line Telecoms
Servers, includingcooling
PCs and Monitors(excluding embodiedenergy)
Our Commitment to Sustainability
Green Data Center• Our Practices
• New “Green” Data Center
• Thought Leadership
1Conservation• Energy (facilities/IT)• Recycling• Paper
3
Software • Responsible Packaging
• ISO 14001
• Electronic Delivery-70%
2Transportation• Employee Commute• Business Travel
4
Family Online Safety Initiative
WebWiseKids
Nick Imparato
• Member, Operations Committee, Village Enterprise Fund (East Africa)
• Director, Board of Directors, Bahati Education Foundation (Tanzania)
• Professor, School of business and Management, University of San Francisco
• Research Fellow, Hoover Institution, Stanford University• Corporate executive and director (NASDAQ) and subsidiary
operations (NYSE)• Areas: Competitive position, innovation leadership and social
influences• Current Research: International business and human rights
Village Enterprise Fund
•Over 1 billion people live on less than $1 a day, and 70% of the poor are in rural areas
•The rural poor in East Africa have limited access to microfinance
•There is a need for innovation in poverty reduction and microfinance strategies
WORLDWIDE NEEDWORLDWIDE NEED
Cycle of rural poverty
Cycle of rural poverty
An Example
VEF’s INNOVATIONVEF’s INNOVATION
• VEF breaks the cycle of poverty in rural East Africa by providing training, seed capital and ongoing mentoring to create income-generating businesses
VEF’s Innovative Solution
UNIQUE MODELUNIQUE MODEL
• ROLE IN MICROFINANCE INDUSTRY: VEF finances rural start-up businesses and agricultural ventures not currently served by microcredit programs
• TARGET: 100% of our target group are below the poverty line, 2/3 of our businesses are owned by women, over 95% operate their businesses in rural areas
• DELIVERY: Training, mentoring, and seed capital are provided by a network of local, African volunteer business mentors who live and work in the communities VEF serves. This allows VEF to leverage local knowledge and deliver rural services cost-effectively.
RESULTSRESULTS• Over 14,000 businesses started
since 1987
• 88% of VEF businesses continue beyond one year, 75% are still operating after 4 years, and 33% launch a second business
• 350,000 have increased their standard of living
• Impact Evaluations show that VEF’s programs significantly improve the number and quality of meals, access to education, and housing of business owners
Contact Information:
• Lisa Giarretto, Managing Director, VEF• Phone: 650 -802-8891• Email: [email protected]• Mail: 751 Laurel St., PMB 222, San Carlos, CA
94070• • Nicholas Imparato• Phone: 650-322-7508• Email: [email protected]• Mail: P.O. Box 7115, Menlo Park, CA 94026
VEF & CSR: HP
These grants help business development organizations sustain their efforts to build success among the entrepreneurs they serve. The program not only meets an important social need, but adds business value by supporting a healthy, growing economy in all parts of the world.
-- Sid Espinosa, Director of HP Philanthropy Programs
Successful implementation of CSR: Economic Social Health/Environment
Individual Income Family Personal welfare
Global Citizen Income Global family Global concern
International Corporation
Market share/Profit/Growth
Community service focused on home country
Welfare of home country only (nationalistic)
Global Corporation
Profit/Growth Community
Service globally distributed
Environmentally sound practices-globally distributed
Execution of Global Strategy >> Facilitates CSR Implementation