what's the big deal?

What’s the BIG Deal? Leah D. Gordon StrategistPublic Relations. Social Media. Knowledge Management. Web.

Workshop objectivesGain overview of popular social

media sitesUnderstand opportunities via the

social webLearn how to turn friends and

followers into customers and supporters

SOCIAL MEDIA

TWITTERSocial Media Sites

Twitter (twitr)v. twit·tered, twit·ter·ing, twit·ters v.intr.1. To utter a succession of light chirping or tremulous

sounds; chirrup.2.

a. To speak rapidly and in a tremulous manner: twittering over office gossip.b. To giggle nervously; titter.

3. To tremble with nervous agitation or excitement.v.tr.To utter or say with a twitter: twittered a greeting.n.1.

a. The light chirping sound made by certain birds.b. A similar sound, especially light, tremulous speech or laughter.

2. Agitation or excitement; flutter.

Broadcast

FOURSQUARESocial Media Sites

Location-based Social Networking SitesAka-Aki, Bliin, Blumapia, Blummi, Brightkite, Buddy Beacon, Buddycloud, BuddyMob, BuddyWay, buzzd, Carticipate, Centrl, ComeTogethr, Dopplr, Duzine, EagleTweet, FindbyClick, FindMe, Flaik,Footprint History, FourSquare, Foyaje, Fraced, Friend Mapper, Friends around me, Friends on Fire, GeoMe, GeoSpot, GeoUpdater, Glympse, Google Latitude, Gowalla, gpsME, Grindr, Groovr, GyPSii,ICloseby, iPling, Ipoki, IRL, Jentro, Junaio, LightPole, Limbo, Locaccino, Locatik, Locatrix, Locr, Locle, Loki, Loopt, MapMe, Map My Tracks, Match2Blue,MeetMoi, Meet Now Live, Microsoft Vine, Mizoon, Mobilaris, MobiLuck, Mologogo, Moximiti, My Adventures, MyGeoDiary, MyGeolog, Myrimis, myWingman, NAV2US, Now Here, Nulaz, Ovalpath, Plazes, Pocket Life, Pownce, Quiro, Qlique, Rally Up, Rummble, Shizzow, Skobbler, Skout, Sniff, Snikkr, Socialight, Sparrow, Spot Adventures, SpotJots, Stalqer, The Grid, Toai, Tonchidot, Toodalu, Tooio, TownKing TownQueen, Trackut, Trapster, Tripit, Troovy, Tweetsii, Twibble, Twinkle,Twittelator, Unype, VicinityMatch, Waze, weNear, WHERE™, Whereis Everyone , WhereYouGonnaBe, Whrrl, Zhiing, Zintin

Location-based Social Networking SitesAka-Aki, Bliin, Blumapia, Blummi, Brightkite, Buddy Beacon, Buddycloud, BuddyMob, BuddyWay, buzzd, Carticipate, Centrl, ComeTogethr, Dopplr, Duzine, EagleTweet, FindbyClick, FindMe, Flaik,Footprint History, FourSquare, Foyaje, Fraced, Friend Mapper, Friends around me, Friends on Fire, GeoMe, GeoSpot, GeoUpdater, Glympse, Google Latitude, Gowalla, gpsME, Grindr, Groovr, GyPSii,ICloseby, iPling, Ipoki, IRL, Jentro, Junaio, LightPole, Limbo, Locaccino, Locatik, Locatrix, Locr, Locle, Loki, Loopt, MapMe, Map My Tracks, Match2Blue,MeetMoi, Meet Now Live, Microsoft Vine, Mizoon, Mobilaris, MobiLuck, Mologogo, Moximiti, My Adventures, MyGeoDiary, MyGeolog, Myrimis, myWingman, NAV2US, Now Here, Nulaz, Ovalpath, Plazes, Pocket Life, Pownce, Quiro, Qlique, Rally Up, Rummble, Shizzow, Skobbler, Skout, Sniff, Snikkr, Socialight, Sparrow, Spot Adventures, SpotJots, Stalqer, The Grid, Toai, Tonchidot, Toodalu, Tooio, TownKing TownQueen, Trackut, Trapster, Tripit, Troovy, Tweetsii, Twibble, Twinkle,Twittelator, Unype, VicinityMatch, Waze, weNear, WHERE™, Whereis Everyone , WhereYouGonnaBe, Whrrl, Zhiing, Zintin

Reach consumers in your neighborhood

• Offer targeted specials to those best suited to respond

FACEBOOKSocial Media Sites

Facebook pages

Broadcast

SLIDESHARESocial Media Sites

YOUTUBESocial Media Sites

TURN FOLLOWERS INTO CLIENTS, CUSTOMERS, & SUPPORTERS

Provide your expert opinion

ResourcesWorkshop Slides

◦www.slideshare.net/leahgordonResources

◦http://www.delicious.com/leahgordon

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