breakfast with the firm smrs - 'big data, what's the big deal?
TRANSCRIPT
HELLO!HELLO!
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BIG DATA - WHAT’S THE BIG DEAL?BIG DATA - WHAT’S THE BIG DEAL?
LET’S START FROM THE TOPLET’S START FROM THE TOP
DATA IN HRDATA IN HR
PERFORMANCEBUSINESSPEOPLE
HOW MUCH IS DATA USED WITHIN HR FORINSIGHT AND IMPROVEMENT?
HOW MUCH IS DATA USED WITHIN HR FORINSIGHT AND IMPROVEMENT?
63% HRLEADERS
21%NON-HRBUSINESSCOUNTERPARTS
CIPD HR Outlook Base: 107 HR Leaders. 369 Business Leaders.
PWC research (2012)
CEOs AND BUSINESS LEADERSCEOs AND BUSINESS LEADERS
PEOPLE METRICSAROUND TALENT,
RETENTION, SUCCESSION,PRODUCTIVITY ETC.
VALUED AT
70%
THEY ALSO BELIEVE IT IS DELIVEREDCONSISTENTLY ONLY
25% OF THE TIME
WHY ALL THE FUSS?WHY ALL THE FUSS?
Volume Velocity Variety
BUT THERE ARE CHALLENGES!BUT THERE ARE CHALLENGES!
HRpersonalities
Value Gap in ability Absence ofconsistent data
Data is cold, complicatedand hard to access
WHERE DOES IT COME FROM?WHERE DOES IT COME FROM?
TalentLife
Cycle
THE WAY WE LOOK AT ITTHE WAY WE LOOK AT IT
Gatherraw data
Keychecks
What’sthe aim
Organisedata
Get to knowthe data
Analysethe data
Outputs &actions
A FEW DATA RULESA FEW DATA RULESAlways start witha problem
Inspect/understandyour data
Keep it simple
Make sure theoutputs make sense
Use Common sense
Don’t answer thewrong questions
GETTING STARTEDGETTING STARTED
USING IT IN THE REAL WORLDUSING IT IN THE REAL WORLD
MY PROBLEMMY PROBLEM
WE TRIED EVERYTHING!WE TRIED EVERYTHING!
SO, WE TURNED TO SMRSSO, WE TURNED TO SMRS
AND THEN IT CLICKED...AND THEN IT CLICKED...
GOALS(WHAT WE HOPED TO ACHIEVE)
GOALS(WHAT WE HOPED TO ACHIEVE)
WHAT WE DIDWHAT WE DID
Initial data Personalitytypes
WHAT WE DIDWHAT WE DID
Personalitytypes
GIS Wherepersonalities live
WHAT WE DIDWHAT WE DID
Personalitytypes
Wherepersonalities live
CCS Mediaconsumption
habits
WHERE WE ARE NOWWHERE WE ARE NOWAudience maps
WHERE WE ARE NOWWHERE WE ARE NOW
Audience types
WHERE WE ARE NOWWHERE WE ARE NOW
Social demographics
WHERE WE ARE NOWWHERE WE ARE NOW
Attitudes, hobbiesand interests
WHERE WE ARE NOWWHERE WE ARE NOW
Media consumption
WHERE WE ARE NOWWHERE WE ARE NOW
Newspapers &Magazines
WHERE WE ARE NOWWHERE WE ARE NOW
Onlinebehaviours
WHERE WE ARE NOWWHERE WE ARE NOW
Radio
WHERE WE ARE NOWWHERE WE ARE NOW
Most noticedmedia
WHERE WE ARE NOWWHERE WE ARE NOW
Focusgroups
WHERE WE ARE NOWWHERE WE ARE NOW
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE USWe’re now better informed on where our target audience is
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE US
We know what media they use
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE USIt informs our creative and the message we put in-front of people
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE US
Very little wastage,money to be better spent
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE USWe get the driverswe need, quicker
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE US
At a lower costper hire
WHERE WE HOPE IT WILL TAKE USWHERE WE HOPE IT WILL TAKE US
We can gather more refined data to validate what we’ve done and use it to inform our next campaign
WHO BENEFITS?WHO BENEFITS?
ME
THIRD PARTY MANAGERS
MY BOSSES
OWNER DRIVERS
RECRUITERS
CUSTOMERS
THEN VS NOWTHEN VS NOW
BIG DATA = BIG FUTUREBIG DATA = BIG FUTURE
THANK YOU!ANY QUESTIONS?
THANK YOU!ANY QUESTIONS?