what's location got to do with it? grey lynn in auckland

September 2013

What’s Location Got To Do With It?

Luigi Cappel

SoLoMo Consulting

Imersia

What Industries are Involved with Location?What Industries are Involved with Location?

Yours!

What’s Location Got To Do With It?What’s Location Got To Do With It?

Some Questions about Grey LynnSome Questions about Grey Lynn Smartphones and GPSSmartphones and GPS BAUBAU CollaborationCollaboration Opportunities for YouOpportunities for You

Some HistorySome History

Named after Te Kawana Sir George Grey James Williamson and Thomas Crummer farmed

there. Most of the houses were built in the 1880’s and

the beginning of WW1• Most haven’t changed much on the outside

Wikipedia says that it started becoming run down in the 50’s and attracted low rent tenants such as students and Polynesians

Great North Road was formed to get Kauri Gum and logs from the Waitakere rain forest to the port.

Carlile House aka the Costley Home For Boys was built on Richmond Road in 1888

It was said to be hauntedThere is very little public history published about it, not even a newspaper story about the 43 boys who

apparently died there in a fire.

My story started there in 1973I had hair

East and West Grey LynnEast and West Grey Lynn

2006 2006 •Population 6498 and staticPopulation 6498 and static•2.331 occupied dwellings2.331 occupied dwellings•Exactly the same number of males in each: Exactly the same number of males in each: 1590 at Census – or they screwed up the 1590 at Census – or they screwed up the countcount•Slightly more women than menSlightly more women than men•80% aged between 15 and 6480% aged between 15 and 64•70% European70% European•17% still Pacific Islanders17% still Pacific Islanders

Grey LynnGrey Lynn20062006•27% born overseas of which most were 27% born overseas of which most were UK and Ireland, compared with rest of UK and Ireland, compared with rest of Auckland City where most who were born Auckland City where most who were born overseas are Asian overseas are Asian

Grey LynnGrey Lynn20062006•27% born overseas of which most were 27% born overseas of which most were UK and Ireland, compared with rest of UK and Ireland, compared with rest of Auckland City where most who were born Auckland City where most who were born overseas are Asian overseas are Asian •62% of people over 15 have never been 62% of people over 15 have never been marriedmarried

Grey LynnGrey Lynn20062006•27% born overseas of which most were 27% born overseas of which most were UK and Ireland, compared with rest of UK and Ireland, compared with rest of Auckland City where most who were born Auckland City where most who were born overseas are Asian overseas are Asian •62% of people over 15 have never been 62% of people over 15 have never been marriedmarried•16% have 3 or more motor vehicles per 16% have 3 or more motor vehicles per household (no wonder there are parking household (no wonder there are parking problems!)problems!)

Grey LynnGrey Lynn20062006•27% born overseas of which most were UK and 27% born overseas of which most were UK and Ireland, compared with rest of Auckland City Ireland, compared with rest of Auckland City where most who were born overseas are Asian where most who were born overseas are Asian •62% of people over 15 have never been married62% of people over 15 have never been married•16% have 3 or more motor vehicles per 16% have 3 or more motor vehicles per household (no wonder there are parking household (no wonder there are parking problems!)problems!)•22ndnd most popular transport to get to work is most popular transport to get to work is walking or jogging.walking or jogging.

Location, Location, LocationLocation, Location, Location

Why are you here?Why are you here?

Location, Location, LocationLocation, Location, Location

Why are you here?Why are you here? Do you want more customers?Do you want more customers?

Location, Location, LocationLocation, Location, Location

Why are you here?Why are you here? Do you want more customers?Do you want more customers? Why are you in business? Why are you in business?

Location, Location, LocationLocation, Location, Location

Why are you here?Why are you here? Do you want more customers?Do you want more customers? Why are you in business? Why are you in business? Are you getting enough? Are you getting enough?

Location, Location, LocationLocation, Location, Location

Why are you here?Why are you here? Do you want more customers?Do you want more customers? Why are you in business? Why are you in business? Are you getting enough? Are you getting enough? Is Grey Lynn a secret from a business Is Grey Lynn a secret from a business

perspective?perspective?

Some Secrets: You bat out of your Some Secrets: You bat out of your league!league!

Grey Lynn Business Association on Grey Lynn Business Association on Facebook Facebook

Takapuna Business Association on Takapuna Business Association on Facebook Facebook

Ponsonby Business Association on Ponsonby Business Association on Facebook Facebook

Smartphones have GPSSmartphones have GPS

Ericsson 2013 Says:Ericsson 2013 Says: NZ Smartphone penetration for Internet NZ Smartphone penetration for Internet

Users is almost 60%, up from 32% in Users is almost 60%, up from 32% in 20122012

Tablet penetration almost 20%, up from Tablet penetration almost 20%, up from 7% in 20127% in 2012

Research by telmetrics

So What?So What?

What is BAU? What is BAU? • Is it a sound business model for future Is it a sound business model for future

growth?growth?• For some of you perhaps it is.For some of you perhaps it is.

BAUBAU

dISrupt or be dISRupted

Business As Usual?Business As Usual?

Kingseat, an abandoned Kingseat, an abandoned mental hospital in the mental hospital in the middle of nowhere.middle of nowhere.

1,500 visitors on a busy 1,500 visitors on a busy night like Halloweennight like Halloween

>30,000 likes on Facebook>30,000 likes on Facebook What could you do that’s What could you do that’s

different? different?

Carlile House

So What?So What? People are looking for things to do.People are looking for things to do.

So What?So What?

People are People are talking talking about your about your business and business and your town, your town, probably probably without you without you knowing knowing about itabout it

So What?So What?

People People are are talking talking about about your area your area and and business. business. Join in!Join in!

This is Greyt!This is Greyt!

YelpYelpIf people are talking about your If people are talking about your business: Join the conversationbusiness: Join the conversation

CollaborationCollaboration

CollaborationCollaboration

How many of you collaborate with How many of you collaborate with other local businesses?other local businesses?• ShopsShops• CafesCafes• Service ProvidersService Providers

With sports clubs?With sports clubs?• Does the try scorer get free fish and chips?Does the try scorer get free fish and chips?• How do you welcome away teams and How do you welcome away teams and

their supporters?their supporters?

What Do These Businesses What Do These Businesses Have in Common?Have in Common?

Café and Computer ServiceCafé and Computer Service Hairdresser and RestaurantHairdresser and Restaurant Sports Club and Bakery/Take Away Sports Club and Bakery/Take Away

FoodFood Hair Dresser and Event VideographyHair Dresser and Event Videography Home Appliances and Video StoreHome Appliances and Video Store Bed Sales and AccommodationBed Sales and Accommodation I got married at a bowling clubI got married at a bowling club

TouristsTourists What is a tourist?What is a tourist?

• Could be anyone, we have 4 million Could be anyone, we have 4 million domestic tourists in New Zealanddomestic tourists in New Zealand

TouristsTourists What is a tourist?What is a tourist?

• Could be anyone, we have 4 million Could be anyone, we have 4 million domestic tourists in New Zealanddomestic tourists in New Zealand

What is a tourism businessWhat is a tourism business• Any destinationAny destination

What I’ve learnedWhat I’ve learned

Grey Lynn is a community (actually I Grey Lynn is a community (actually I knew that, it always was)knew that, it always was)

So where can you be found?So where can you be found?

Web SiteWeb Site BlogBlog FacebookFacebook YelpYelp TripAdvisorTripAdvisor Car NavigationCar Navigation TwitterTwitter FoursquareFoursquare

FoursquareFoursquare

Imersia Augmented RealityImersia Augmented Reality

Finga FootyFinga Footy Tied to locationTied to location Tied to TimeTied to Time

Imersia Augmented RealityImersia Augmented Reality

Golden Dawn AppGolden Dawn App

Final ThoughtsFinal Thoughts

Thank youluigicappel@SoLoMoConsulting.co.nz

http://imersianz.wordpress.com/http://luigicappel.wordpress.com

http://thefuturediaries.com

1. Grey Lynn is a community

2. Everyone is a tourist

3. Collaboration opportunities are there between other businesses in your suburb and other suburbs

4. There are opportunities for your business, many are free

5. Get involved and do something now

6. Yes, Suzanne. I like Grey Lynn