what's in a title? - an exploration into design

What’s in a Title? An Exploration into Design

UIUX

DevelopmentUX Design

VisualDesign

Content

Brand

Strategy

What problem are we solving?

STRATEGY

Identify Pain Points

Brand UX Content Tech

Identify Channels

Web Mobile Social

EXECUTION

Kluge Cross-Functional Team

Traditional

SarahUser Experience

Content Strategy

AlexaUser Experience

Metrics / Conversion User Experience

ArturoBusiness Strategy

Brand Strategy

DavidGraphic Designer

Sandy Hook Promise Christ Cathedral Telesign Deloitte

Sandy Hook Promise Christ Cathedral Telesign Deloitte

Graphic Design

Research Brand Packaging

Interactive

User ExperienceIllustrations Icons

Metrics

Print

Content Strategy

Facilitation

Product Design

Roadmap Prioritization

Story Emotion

Interface

Different Designers for Different Problems

Lane Halley’s “User Experience: Notes from the Field”

Lane Halley’s “User Experience: Notes from the Field”

Industry Trends

• Design is growing• Design thinking is on the rise• More designers are going in-house• More design across the entire organization

@johnmaeda, Designer in Residence, Kleiner Perkins #designintech Today - 1:5 Designer: Engineer RatioPrior - 1:30 / 1:15

ProductResearch

VisualDesign

Content

Brand

Design Teams

Marketing IT

Designer Designer

Marketing

IT

Design Team

In-House

Design Team

StartUp

Lead Designer CTO

TechBusiness

CEO

Cross-Functional

Agency

AgencyClient Strategy

Design Team

Freelance

FreelancerCTO

TechBusiness

CEO

What’s in a Title?

• Your space in a Design Team• Clarity in Super Powers

Let’s Build Design Teams!

• Know your super power• Be honest about your super power• Collaborate with other designers often• Employers need to think of the problems they need

solutions for• Designers need to think of the problems they are good

at solving

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Thank you!