what's in a title? - an exploration into design
TRANSCRIPT
What’s in a Title? An Exploration into Design
UIUX
DevelopmentUX Design
VisualDesign
Content
Brand
Strategy
What problem are we solving?
STRATEGY
Identify Pain Points
Brand UX Content Tech
Identify Channels
Web Mobile Social
EXECUTION
Kluge Cross-Functional Team
Traditional
SarahUser Experience
Content Strategy
AlexaUser Experience
Metrics / Conversion User Experience
ArturoBusiness Strategy
Brand Strategy
DavidGraphic Designer
Sandy Hook Promise Christ Cathedral Telesign Deloitte
Sandy Hook Promise Christ Cathedral Telesign Deloitte
Graphic Design
Research Brand Packaging
Interactive
User ExperienceIllustrations Icons
Metrics
Content Strategy
Facilitation
Product Design
Roadmap Prioritization
Story Emotion
Interface
Different Designers for Different Problems
Lane Halley’s “User Experience: Notes from the Field”
Lane Halley’s “User Experience: Notes from the Field”
Industry Trends
• Design is growing• Design thinking is on the rise• More designers are going in-house• More design across the entire organization
@johnmaeda, Designer in Residence, Kleiner Perkins #designintech Today - 1:5 Designer: Engineer RatioPrior - 1:30 / 1:15
ProductResearch
VisualDesign
Content
Brand
Design Teams
Marketing IT
Designer Designer
Marketing
IT
Design Team
In-House
Design Team
StartUp
Lead Designer CTO
TechBusiness
CEO
Cross-Functional
Agency
AgencyClient Strategy
Design Team
Freelance
FreelancerCTO
TechBusiness
CEO
What’s in a Title?
• Your space in a Design Team• Clarity in Super Powers
Let’s Build Design Teams!
• Know your super power• Be honest about your super power• Collaborate with other designers often• Employers need to think of the problems they need
solutions for• Designers need to think of the problems they are good
at solving
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Thank you!