what the f*** is ux?

What the F*** is UX? @LadiesThatUXCph | #ltuxcph

Agenda

1. LTUX-CPH

2. Momondo

3. Food (20 mins)

4. Talk

5. Exercise

6. Presentations

7. Network

Ladies that UX User Experience at Momondo

momondo was founded on the belief that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.

A little about usOur journey to momondo

Rosa Medina Fàbregas

Service, Graphic and UX Design

Industrial Design and Sustainability

Rosa Medina Fàbregas

Service, Graphic and UX Design

Kate Saunders

Industrial Design and Sustainability

Rosa Medina Fàbregas

Service, Graphic and UX Design

Kate Saunders

Graphic, UI and UX Design

Dena Porkar

momondoOur approach to UX at momondo

Playfulness

Unique- Insights

Powerful-visualization

Price-transparency

Accurate data

RelevantEase;of;use

enableinspire UX

Instant

Seamless Clever-math

We inspire and enable everyone to be their own best travel agent

AccommodationFlights

AccommodationFlights Discover

AccommodationFlights

App (iOS & Android)

Discover

AccommodationFlights

App (iOS & Android)

Discover

Personalisation

Product data

UX Designer

Product Owner

Product Optimisatio

n

Head of Product

Visual Design

Development

SalesQAFront-End

DesignOperations

UX Designer

Product Owner

Product Optimisatio

n

Head of Product

Visual Design

Development

SalesQAFront-End

DesignOperations

Product Strategy Information Architecture

Experience Map Personas

User Journeys Features Stories

Data Driven Design Sketching

Wireframing Prototyping

Testing

Agile UX Design Feedback

QA Review

Day-to-day - Set up goals for the week. (UX + PM) - Research. (UX) - Workshops with the experts. (UX + who is needed) - Wireframing and iteration (UX + design + PM) - Presentation to stakeholders (UX + design + PM) - Iteration based on feedback (UX + design + PM)

Day-to-day - Developing and shaping the concept - Research - A LOT of wire-framing in Axure - Alignment with other teams and stakeholders - Iterate, Iterate, Iterate - Working closely with designers and developers.

Day-to-day - Stand-up with teams - Wireframing and concept development (invision,

principle and axure) - Backlog refinements and planning - Strategy and story writing - Collaborative workshops and feature kick-offs - Facilitation and QA

What do we want to learn from Ladies that UX?Group learnings

Agile testing methods

UX tools and methods

elsewhere

A-haa career moments Network

Any questions?

Welcome and enjoy!!

Food 🍴 🍲 🍻

see you in 20 min 😉

What the F*** is UX?

UX design is the process used to determine what the experience will be like

when a user interacts with your product

Laura KleinPrincipal at Users Know, Author of UX for Lean Startups

The creative and analytical process of determining what a website, device, or piece of software is going to be

Steve PortigalPrincipal at Portigal Consulting, Author of Interviewing Users

You can’t design experiences, but you can design for them

Dan Makoski

VP of Design at CapitalOne

It’s a commitment to developing products and services with purpose,

compassion, and integrity

Whitney Hess

Experience Design Coach at WhitneyHess.com

New field

“Just sprinkle

some UX on it”

The size does matter

shapeTIT

The roles

UX Designer

User Researcher & Analyst

Content Strategist Information Architect

Interaction Designer

UI Designer

Visual DesignerUsability Tester

Project Manager

Front End Developer

User Researcher

& Analytics

Understanding the user through

observations and other research

exercises to gather insights & data

Content Strategist

Planning for the creation, delivery

and governance of usable content

Information Architect

Organizing information in a product

or website in a usable way

Interaction Designer

Designing interactive behaviours

with a specific focus on their use

Project Manager

Hold the responsibility of the

planning and execution of a project

and delegating to their team

Usability Tester

Evaluates a product or functions

by testing it with users and collecting

data to evaluate the test

Visual Designer

Designing the visual qualities in

an aesthetically pleasing way

(User Interface)

UI Designer

Designing the look and feel,

the presentation and

interactivity of a product

Front End Developer

Building the interactive behaviours

to be used by the user

Find yourself

& own it!

Preach it!Preach it!

Exercise

Presentation

Thank you for tonightNext meet up February 8th 2017

“Panel;How to get that awesome job?!”

At Founders!

@LadiesThatUXCph | #ltuxcph

Network

• https://uxmag.com/articles/the-differing-roles-of-the-ux-designer

• https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en

• http://blog.templatetoaster.com/designers-must-know-culture-influences-ux/#utm_source=F&utm_campaign=N&utm_medium=M

• http://uxmastery.com/ux-roles-within-ux/

• https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/

• http://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-ia.htm

• http://blog.careerfoundry.com/ui-design/the-difference-between-ux-and-ui-design-a-laymans-guide/

Articles