what the f*** is ux?
TRANSCRIPT
What the F*** is UX? @LadiesThatUXCph | #ltuxcph
Agenda
1. LTUX-CPH
2. Momondo
3. Food (20 mins)
4. Talk
5. Exercise
6. Presentations
7. Network
Ladies that UX User Experience at Momondo
momondo was founded on the belief that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.
A little about usOur journey to momondo
Rosa Medina Fàbregas
Service, Graphic and UX Design
Industrial Design and Sustainability
Rosa Medina Fàbregas
Service, Graphic and UX Design
Kate Saunders
Industrial Design and Sustainability
Rosa Medina Fàbregas
Service, Graphic and UX Design
Kate Saunders
Graphic, UI and UX Design
Dena Porkar
momondoOur approach to UX at momondo
Playfulness
Unique- Insights
Powerful-visualization
Price-transparency
Accurate data
RelevantEase;of;use
enableinspire UX
Instant
Seamless Clever-math
We inspire and enable everyone to be their own best travel agent
AccommodationFlights
AccommodationFlights Discover
AccommodationFlights
App (iOS & Android)
Discover
AccommodationFlights
App (iOS & Android)
Discover
Personalisation
Product data
UX Designer
Product Owner
Product Optimisatio
n
Head of Product
Visual Design
Development
SalesQAFront-End
DesignOperations
UX Designer
Product Owner
Product Optimisatio
n
Head of Product
Visual Design
Development
SalesQAFront-End
DesignOperations
Product Strategy Information Architecture
Experience Map Personas
User Journeys Features Stories
Data Driven Design Sketching
Wireframing Prototyping
Testing
Agile UX Design Feedback
QA Review
Day-to-day - Set up goals for the week. (UX + PM) - Research. (UX) - Workshops with the experts. (UX + who is needed) - Wireframing and iteration (UX + design + PM) - Presentation to stakeholders (UX + design + PM) - Iteration based on feedback (UX + design + PM)
Day-to-day - Developing and shaping the concept - Research - A LOT of wire-framing in Axure - Alignment with other teams and stakeholders - Iterate, Iterate, Iterate - Working closely with designers and developers.
Day-to-day - Stand-up with teams - Wireframing and concept development (invision,
principle and axure) - Backlog refinements and planning - Strategy and story writing - Collaborative workshops and feature kick-offs - Facilitation and QA
What do we want to learn from Ladies that UX?Group learnings
Agile testing methods
UX tools and methods
elsewhere
A-haa career moments Network
Any questions?
Welcome and enjoy!!
Food 🍴 🍲 🍻
see you in 20 min 😉
What the F*** is UX?
UX design is the process used to determine what the experience will be like
when a user interacts with your product
Laura KleinPrincipal at Users Know, Author of UX for Lean Startups
The creative and analytical process of determining what a website, device, or piece of software is going to be
Steve PortigalPrincipal at Portigal Consulting, Author of Interviewing Users
You can’t design experiences, but you can design for them
Dan Makoski
VP of Design at CapitalOne
It’s a commitment to developing products and services with purpose,
compassion, and integrity
Whitney Hess
Experience Design Coach at WhitneyHess.com
New field
“Just sprinkle
some UX on it”
The size does matter
shapeTIT
The roles
UX Designer
User Researcher & Analyst
Content Strategist Information Architect
Interaction Designer
UI Designer
Visual DesignerUsability Tester
Project Manager
Front End Developer
User Researcher
& Analytics
Understanding the user through
observations and other research
exercises to gather insights & data
Content Strategist
Planning for the creation, delivery
and governance of usable content
Information Architect
Organizing information in a product
or website in a usable way
Interaction Designer
Designing interactive behaviours
with a specific focus on their use
Project Manager
Hold the responsibility of the
planning and execution of a project
and delegating to their team
Usability Tester
Evaluates a product or functions
by testing it with users and collecting
data to evaluate the test
Visual Designer
Designing the visual qualities in
an aesthetically pleasing way
(User Interface)
UI Designer
Designing the look and feel,
the presentation and
interactivity of a product
Front End Developer
Building the interactive behaviours
to be used by the user
Find yourself
& own it!
Preach it!Preach it!
Exercise
Presentation
Thank you for tonightNext meet up February 8th 2017
“Panel;How to get that awesome job?!”
At Founders!
@LadiesThatUXCph | #ltuxcph
Network
• https://uxmag.com/articles/the-differing-roles-of-the-ux-designer
• https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
• http://blog.templatetoaster.com/designers-must-know-culture-influences-ux/#utm_source=F&utm_campaign=N&utm_medium=M
• http://uxmastery.com/ux-roles-within-ux/
• https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/
• http://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-ia.htm
• http://blog.careerfoundry.com/ui-design/the-difference-between-ux-and-ui-design-a-laymans-guide/
Articles