what is xxi century city branding?

How to attract more potential tourists with the help of #MyrtleBeach hashtag

Myrtle Beach Redevelopment Project

Technology of Hashtag City Branding, Based on Word-of-Mouth phenomenon

alex.twitter@hotmail.com

When local businesses of Myrtle Beach promote their services among guests, they promote

the City of Myrtle Beach, too.

Because all local businesses of MB existin the inseparable paradigm of the city.

For example, it’s as difficult to imagine the logic of existence of Ripley’s Aquarium without the City of Myrtle Beach…

…as it’s difficult to imagine the existence

of organs independently from the body

Anatomy of the City of Myrtle Beach

Local businesses use Google AdWords service for content advertising.

Myrtle Beach businesses pay to Google for each click when potential customer opens the web link.

• alex.twitter@hotmail.com

Also they pay for Facebook Ads service

This money flows away from Myrtle Beach and goes to

Menlo Park, California.

How can the City Of Myrtle Beach save some money?

The answer is Word-of-Mouth!

Word-of-Mouth

ICE AGE

Word-of-Mouth

The Middle ages

Word-of-Mouth

XX Century

Word-of-Mouth

XXI Century

HashtagCity Branding

I’m #MyrtleBeach We are

#MyrtleBeach

Hashtags are ideal tools of word-of-mouth phenomenon in XXI century.

How to attract more potential guests to Myrtle Beach?

It is necessary to provoke present guests to use hashtag #MyrtleBeach more often.

Because publications which were marked with hashtag #MyrtleBeach are lively feedbacks about vacations in Myrtle Beach. This means, that guests promote the City of Myrtle Beach and they do it for FREE!

How does it work?

1. Hashtags have one important feature, they work as clickable web links.

2. When social media users click on hashtag #MyrtleBeach,they are directed to Informational cloud of Myrtle Beach (Social Media posts about Myrtle Beach).

3. This means, potential tourists can see publications of present and previous guests. Such publications work as advertisement.

How to provoke current tourists to mark their publications with hashtag

#MyrtleBeach?

Hashtag #MyrtleBeach should be in the limelight as much as possible!

Conclusions:

1. Tourists fill out the informational cloud of Myrtle Beach in social media space when they use hashtag #MyrtleBeach in their posts. Tourists’ posts are sincere feedbacks which potential guests can easily find. Actually, it’s FREE Myrtle Beach promotion or FREE city branding.

2. The main goal is to provoke Myrtle Beach guests to use #MyrtleBeach hashtag in their social media posts.

3. It’s more effective if all “organs” of the Myrtle Beach “body” place their #MyrtleBeach hashtag in the limelight.

alex.twitter@hotmail.comx

Some examples on how to launch Myrtle Beach hashtag city branding

campaign.

Who can represent hashtag #MyrtleBeach in Myrtle Beach?

1. Local businesses.

2. Citizens.

4. Local government.

3. Local city developers.

How can local businesses and citizens take part in #MyrtleBeach hashtag city branding

campaign?

1. Prize-winning competition.

For example

How can local government and local developers take part in #MyrtleBeach hashtag city branding campaign?

1. Creation of emotional anchors in public places.

“Emotional anchor” is

a special attractive place

where people want

to take pictures.

2. High traffic places

#MyrtleBeach

3. Promotion products

what is xxi century city branding?

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