what is xxi century city branding?
DESCRIPTION
Today we are going to explain the new trend and tendency in City Branding. This trend can help promote cities in XXI century. Also you can find some ideas of business models which you can launch. This means you can make money and promote your place with pleasure. The following web links demonstrate how guests, local businesses and citizens with the help of hashtags generate informational clouds of their cities today. As a result they promote their cities: The City of Myrtle Beach: http://hashtrax.com/myrtlebeach The City of Miami Beach: http://hashtrax.com/miamibeachTRANSCRIPT
How to attract more potential tourists with the help of #MyrtleBeach hashtag
Myrtle Beach Redevelopment Project
Technology of Hashtag City Branding, Based on Word-of-Mouth phenomenon
When local businesses of Myrtle Beach promote their services among guests, they promote
the City of Myrtle Beach, too.
Because all local businesses of MB existin the inseparable paradigm of the city.
For example, it’s as difficult to imagine the logic of existence of Ripley’s Aquarium without the City of Myrtle Beach…
…as it’s difficult to imagine the existence
of organs independently from the body
Anatomy of the City of Myrtle Beach
Local businesses use Google AdWords service for content advertising.
Myrtle Beach businesses pay to Google for each click when potential customer opens the web link.
Hashtags are ideal tools of word-of-mouth phenomenon in XXI century.
How to attract more potential guests to Myrtle Beach?
It is necessary to provoke present guests to use hashtag #MyrtleBeach more often.
Why?
Because publications which were marked with hashtag #MyrtleBeach are lively feedbacks about vacations in Myrtle Beach. This means, that guests promote the City of Myrtle Beach and they do it for FREE!
How does it work?
1. Hashtags have one important feature, they work as clickable web links.
2. When social media users click on hashtag #MyrtleBeach,they are directed to Informational cloud of Myrtle Beach (Social Media posts about Myrtle Beach).
3. This means, potential tourists can see publications of present and previous guests. Such publications work as advertisement.
How to provoke current tourists to mark their publications with hashtag
#MyrtleBeach?
Hashtag #MyrtleBeach should be in the limelight as much as possible!
Conclusions:
1. Tourists fill out the informational cloud of Myrtle Beach in social media space when they use hashtag #MyrtleBeach in their posts. Tourists’ posts are sincere feedbacks which potential guests can easily find. Actually, it’s FREE Myrtle Beach promotion or FREE city branding.
2. The main goal is to provoke Myrtle Beach guests to use #MyrtleBeach hashtag in their social media posts.
3. It’s more effective if all “organs” of the Myrtle Beach “body” place their #MyrtleBeach hashtag in the limelight.
Who can represent hashtag #MyrtleBeach in Myrtle Beach?
1. Local businesses.
2. Citizens.
4. Local government.
3. Local city developers.
How can local businesses and citizens take part in #MyrtleBeach hashtag city branding
campaign?
1. Prize-winning competition.
How can local government and local developers take part in #MyrtleBeach hashtag city branding campaign?
1. Creation of emotional anchors in public places.
“Emotional anchor” is
a special attractive place
where people want
to take pictures.
