what is-a-blog-1231120452625750-2[1]
Post on 01-Sep-2014
391 Views
Preview:
DESCRIPTION
TRANSCRIPT
What Is A Blog?
CORPORATECOSMO.COMThe cosmopolitan style of marketing
Visual PresentationBy
CorporateCosmo.com
• What Is A Blog?• To Host or Not To Host• Different Blogging Platform
What You Will Learn:
What Is A Blog?
1. Contents listed in chronological order with
recent post on top
What Is A Blog?
2. Content is frequently updated(which the search engine loves)
What Is A Blog?
3. Allows Your Audience To Leave Comments
(great way to build relationships and communities)
What Is A Blog?
4. Easy as 1-2-3 to add new content
click on1. new post
2. add content 3. click publish
What Is A Blog?
5. Establish you as an industry leader
(opportunity to gain authority and credibility)
To Host or Not To Host
(2) Main Types of Blogs
• Hosted Blogs• Nonhosted Blogs
Hosted BlogsAdvantages:
• No need to worry about software/coding knowledge
• Hosting/Service is Free• Easier to jump start
Hosted BlogsDisadvantages:
• You don’t have total control of your blog
(Hosted blogs have guidelines you must follow, if you do not follow their rules,
your blog will be removed.)
Hosted BlogsDisadvantages:
• Limitations on Customizing Your Blog
(You can not install your own plug-ins or extras. The level of customization is limited.)
Hosted BlogsDisadvantages:
• Unable to Monetize Your Blog
(Unable to start affiliate programsGoogle AdSense
or any other programs to generate income)
Nonhosted Blogs(blogs on your web server)
Advantages:
• Monetize Your Blogby
Contextural AdvertisingAffiliated Links
Selling Products
Nonhosted Blogs(blogs on your web server)
Advantages:
• Personalization and Customization
(access to free plugins, widget, templates to personalize and customize your blogs
to fit your brand)
Nonhosted Blogs(blogs on your web server)
Advantages:
• More Bandwith Space(Free, hosted blogs have space limitations
With non-hosted blog you can use as much space as you need)
Nonhosted Blogs(blogs on your web server)
Disadvantages:
• Requires More Technological Skills
(You are responsible for installing, maintaining and backing up all data.
Many web hosts will not give technical support.)
Nonhosted Blogs(blogs on your web server)
Disadvantages:
• Paying for Domain Registration
and Web Hosting
Different Blogging Platform:
• Wordpress.com• Blogger.com
• Typepad.com• Movabletype.com
My Personal Experience!Last years I started blogging using the free hosted blog from Wordpress.com.
(A great platform for beginners to get their feet wet.)I fell in love with blogging!
But, I was adamant about exploring the additional features the free hosted platform
could not provide.For example:
• Audio, Video content without any space limitation.• Personalizing and customizing layout.
• Personal url name.• The opportunity to sell my own products.
So I got serious, and decided to • register my domain name
• get a web hosting account from GoDaddy.com
Now I’m happy Blogging!
For any questions or comments please visit
corporatecosmo.com
the cosmopolitan style of marketing for the socially conscious entrepreneurs
top related