what colors can say about your brand

What Colors Can Say

About Your Brand

RED

action, power, energy, speed, passion,

strength, courage,attention,

drive, determination,spontaneity, assertiveness,

confidence

PURPLE

individuality, creativity, intuitive

humanitarianism, selflessness , femininity

BLUE

loyalty, trustworthiness, integrity,tact, concern,

reliability and responsibility,conservatism and perseverance,

idealistic and orderly,authority,

peace and calm

GREEN

growth, renewal, self-reliance, reliability, tact, calm, family

oriented, practical, down to earth,sympathetic, compassionate,

nurturing, generous, kind, loyal adaptable, flexible,

YELLOW

cheerfulness, happiness, optimistic, uplifting, logical, clarity, confident, original,

creativity, academic, analytical,logical,

communication of ideas

ORANGE

adventurous, risk-taker, vibrant, stimulating to the senses,

affordable, warm, sociable, optimistic, enthusiastic, cheerful

self-confident, independent, creative, warm-hearted,

agreeable, informal

BROWN

practical, down-to-earth, giving comfort, reassuring, strong,

secured, simple,reliable, dependable, credible,

friendly and approachable, homely,

wholesome

BLACK

authority, power, control,protection and comfort,

strength, formalsophisticated

WHITE

equality, complete and wholesimplicity,

self-sufficient, pristine and open

new beginnings

intellect, knowledge, wisdom, security , perceived as long-lasting,

and classic,sleek, professional, mature

refined, dignified, conservativecontrolled and inconspicuous

color of compromise - between black and white

neutral, contemporary

GRAY

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