what colors can say about your brand
DESCRIPTION
Here's a quick look how colors can help you with your branding strategy.TRANSCRIPT
What Colors Can Say
About Your Brand
RED
action, power, energy, speed, passion,
strength, courage,attention,
drive, determination,spontaneity, assertiveness,
confidence
PURPLE
individuality, creativity, intuitive
humanitarianism, selflessness , femininity
BLUE
loyalty, trustworthiness, integrity,tact, concern,
reliability and responsibility,conservatism and perseverance,
idealistic and orderly,authority,
peace and calm
GREEN
growth, renewal, self-reliance, reliability, tact, calm, family
oriented, practical, down to earth,sympathetic, compassionate,
nurturing, generous, kind, loyal adaptable, flexible,
YELLOW
cheerfulness, happiness, optimistic, uplifting, logical, clarity, confident, original,
creativity, academic, analytical,logical,
communication of ideas
ORANGE
adventurous, risk-taker, vibrant, stimulating to the senses,
affordable, warm, sociable, optimistic, enthusiastic, cheerful
self-confident, independent, creative, warm-hearted,
agreeable, informal
BROWN
practical, down-to-earth, giving comfort, reassuring, strong,
secured, simple,reliable, dependable, credible,
friendly and approachable, homely,
wholesome
BLACK
authority, power, control,protection and comfort,
strength, formalsophisticated
WHITE
equality, complete and wholesimplicity,
self-sufficient, pristine and open
new beginnings
intellect, knowledge, wisdom, security , perceived as long-lasting,
and classic,sleek, professional, mature
refined, dignified, conservativecontrolled and inconspicuous
color of compromise - between black and white
neutral, contemporary
GRAY