wfto membership & fair trade benefits

WFTO-AsiaBenefits of Fair Trade

Christine Gent director@wfto-asia.com www.wfto-asia.com

Benefits & Advantages of WFTOMarket Access Recognition

Differentiation in the market place

Long term relationships

Solidarity markets: national/regional/gl

obalCSR reporting

Shared Community

Together in isolation

Annual conference (Asian focus for the

next 2 years)

Access to information Shared tools Local workshops and

training

Potential for change

FTAO in Brussels

Legislation at national level

Bottom up Fair Trade for Fair Trade practitioners

Systematic approach for

greater efficiency

Simple approach

Market Access

Fair Trade Organizations are able to carry the WFTO Fair Trade Organizational label for recognition in the market place.

•3.7 Billion Euro global retail sales

•65 Million Euro sales from WFTO -Asia

Market Access

• NY Now, August 15-19 2015• Dortmund Fair, August 28-30 2015• Source Online Expo, November 4, 5 2015• Ambiente, February 12-16 2106• WFTO-Asia AGM with BIG fair, October 2016

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

3.46

3.15

7.66

7.70

8.20

16.20

21.62

17.50

26.21

34.05

41.20

62.90

64.50

70.71

77.09

88.23

93.00

Growth in salesMillion INR

Joined WFTO

Differentiation in the market place

Network of Solidarity Markets

CSR reporting

Turnover in potential Fair Trade productsActual % Fair Trade

FLOWFTOEquivilant

Shared Community

Networks

Provide access to knowledge and resources that are not otherwise available to the organization -(Powell & Brantely)

Together in isolation

WFTOGlobal coordinationfrom the Netherlands

WFTO-AsiaRegional supportfrom Thailand

Seoul 2014

Milan slide

Milan 2015

Regional Conference 2016 • Market focus• Promoting Fair Trade Organizations

by market segment on line to global audience

Global conference 2017 • Delhi, India• At the same time as IFOAM

Fair Trade Towns

2015 International Fair Trade Towns Conference

Access to information

Shared tools

Documents translated to local languages

The VIP primarily intends to build a pool of Fair Trade advocates through volunteerism.

vip@wfto-asia.com

Workshops for members: India 2015

Bangalore 24th Feb

Delhi 3rd March Bangalore 25th Feb

Kolkata 7th March

So far 14 Workshops

in 2015

Article on workshops posted on the Global webpage

twitter

On average 1 post reaches +3,155 individuals

Social Media

Potential for change

• Philippines - PRESENT Bill • Korea - Social Enterprise Bill• Vietnam - Social Economy Bill

Campaigning

– Anti poverty day, October 17th 2015

– Fashion Revolution Day, April 24th 2016

– International Women’s Day, March 8th 2016

– World Fair Trade, May 7th 2016

• Free Trade Agreements• Social Enterprise Law• Power in Supply Chains

Campaigns

Systematic approach for greater efficiency

The Ten Principles of Fair Trade

‘Working on the GS and IMS is essential to making SAFFY’s

future secure’

Rad SaringanGeneral ManagerSAFFY, Inc.2611 Lamayan St., Sta. Ana, Manila 1009 Philippines

Here to helpWorld Fair Trade Organization-Asia

Website: http://www.wfto-asia.com

SAR, Profile and Application questions and support• Elise Hawley Sustainability Coordinator

sustainability@wfto-asia.com

Thank you