weekly schedule of mba 2015 siva week 5 (1).pdf
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23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-FebMon Tue Wed Thu Fri Sat
*Class 1 0830-1000 OS 9/ CF OS 10/ CF MBA
BRM-9 A* 9 BRM-10 A* 10 43
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Class 2 1030-1200 BRM-B* HRM BRM-B* HRM MBA9 8 10 9 44
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*Class 3 1230-1400 AGR IMC AGR IMC MBA
7 8 8 9 45
*Class 4 1500-1630 ESPF ESPF AGR MBA
9 10 9 46** **
*Class 5 1715-1845 MBA
47** **
1. The soft copy of the weekly schedule is available on the main page of the LUMS website www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule
2. For course titles and instructors, please turn overleaf.
3. CL WAC is due on Sunday, March 01.
* Follow the timings given on the inner pages for Friday, February 27.
* * This depicts classes of undergraduate courses. For Schedule, please turn over leaf.
MBA Class of 2015, Semester IVAWeekly Class Schedule
Auditorium A-203
FOR THE WEEK OF FEBRUARY 23 TO FEBRUARY 27, 2015
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Code Units Course Title Instructor
AGR 0.5 Agriculture Value Chains In Developing Economies: Challenges and Opportunities Syed Zahoor Hassan
BRM 0.5 Brand Management Rohail AshrafCF 0.5 Corporate Finance Bushra NaqviCL 0.5 Corporate Law Walid Iqbal
ESPF 0.5 Entrepreneurial Finance Salman KhanHRM 0.5 Human Resource Management Abdur Rahman MalikIMC 0.5 Integrated Marketing Communications Khawaja Zain ul AbdinOS 0.5 Operations Strategy Kamran A Chatha
MBA Project Hassan Rauf
Course Code Course Title Instructor Time Day(s)*PSY 321 Sec 1 Child and Adult Development Uzma Mazhar 10:00 AM-11:50 AM TUE/THUPSY 312 Sec 1 History of Modern Psychology Imran Rashid 02:00 PM-03:50 PM TUE/THUCS 532 Sec 1 Intelligent Computing Mian Muhammad Awais 05:00 PM-06:15 PM TUE/THUMKTG 343 Sec 1 Marketing Models Muhammad Asim 02:00 PM-03:15 PM TUE/THUPHIL 432 Sec 1 Mohammed Iqbal and Charles Peirce Basit Koshul 02:00 PM-03:50 PM TUE/THUCS 493 Sec 1 Technology Entreprenurship Murad Akhtar 05:00 PM-06:15 PM TUE/THU
LIST OF UNDERGRADUATE COURSES BEING OFFERED TO MBA STUDENTS
MBA CLASS OF 2015SEMESTER IVA (S IVA)
LIST OF COURSES BEING OFFERED
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1
SULEMAN DAWOOD SCHOOL OF BUSINESS
MBA PROGRAMME
CLASS OF 2015 AUDITORIUM A-203
SEMESTER IV 2014-15 (SIVA)
Assignments for the week of February 23 to February 27, 2015 ***************************************************************************
MONDAY, FEBRUARY 23 0830 - 1000 OPERATIONS STRATEGY KAMRAN ALI CHATHA
Topic: Facility Network Strategy Learning Objective: The objective to understand the concepts of facility network and its optimization / rationalization Case: Proctor and Gamble: Organisation 2005 (A) Assignment
1. What is the magnitude of cost of quality problems at the R2 plant? How effective were its past procedures for quality management?
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2. Using the data in the exhibits and the note on process control
charts, construct and analyse the appropriate SPC charts. What conclusions should Rolfs draw?
3. What recommendations would you make to Rolfs in order to
address both near- and longer- term issues?
Read
1. Building Competitive Advantage Through a Global Network of Capabilities
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2. Connect and Develop 0830 - 1000 BRAND MANAGEMENT Venue: Auditorium 101 (Section A) ROHAIL ASHRAF Topic: Line Extensions
Learning Objective: Analyse situations where line extensions help protect revenue streams
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2
Case: Altius Golf and the Fighter Brand Industry: Sports Read: Should You Launch a Fighter Brand 1000 - 1030 Tea break 1030 - 1200 BRAND MANAGEMENT (Section B) ROHAIL ASHRAF 1200 - 1230 Break 1230 - 1400 AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES SYED ZAHOOR HASSAN
Topic: Role of Financial Services Learning Objectives
1. Understand the financing needs of agriculture
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2. Understanding the various forms of financing that is used in agricultural value chains
3. Challenges in arranging financing for agriculture Read
1. Who is the Arthi?
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2. Who is the Arthi?- (working paper) Assignment
1. Be ready to discuss the two documents and especially the conclusions and recommendations given about changing the role of Arthi in the report.
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2. What services does the Arthi provide? What are the sources of
finance and risks in his business model?
3. What challenges do you foresee in implementation of the various recommendations given in these reports? How would the business model of the Arthi need to change?
4. What can a bank learn from the Arthi's business model?
5. What entrepreneurial opportunities can you identify based on what
you have learnt from these reports. 1400 - 1500 Lunch break
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3
1500 - 1630 ENTREPRENEURIAL FINANCE SALMAN KHAN
Topic: Venture Analytics Learning Objective: Recognize the term sheets commonly used in venture capital deals Case: SpiffyTerm, Inc.: January 2000
TUESDAY, FEBRUARY 24 0830 - 1000 CORPORATE FINANCE BUSHRA NAQVI
Topic: Introduction to Mergers and Acquisitions (M&A) Learning Objective: Understand how to value a business acquisition opportunity Case: Radio One Inc., 2003 Assignment: Be prepared to discuss the reading.
Read
1. Valuing a Business Acquisition Opportunity
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2. Company Sale Process (Optional) 3. A Reading on M&A from CFA Curriculum (will be provided in
class)
1000 - 1030 Tea break 1030 - 1200 HUMAN RESOURCE MANAGEMENT ABDUR RAHMAN MALIK
Topic: Forced Ranking Performance Appraisal Learning Objective: Develop the basics of a reward system
Case: Should the Winners Take All?
Read: Forced Distribution
1200 - 1230 Break 1230 - 1400 INTEGRATED MARKETING COMMUNICATIONS KHAWAJA ZAIN UL ABDIN Topic: Effectively Managing Advertising
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4
Learning Objective: Campaign Evaluation
Case: Charles Schwab & Co., Inc.: The Talk to Chuck Advertising Campaign
Read
1. Linking Advertising and Brand Value
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2. Campaign Tracking and Evaluation (Pg. 585-607)
WEDNESDAY, FEBRUARY 25 0830 - 1000 OPERATIONS STRATEGY KAMRAN ALI CHATHA
Topic: Sourcing and Supplier Management Learning Objective: In this session economic, non-economic factors involved in strategic sourcing decisions will be discussed. We will also explore responsibilities and capabilities to be established in the purchasing function of an organisation Case: Supplier Management at Sun Microsystems
Assignment
1. What is your assessment of the Scorecard as a tool to work with suppliers?
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2. How does it impact developing relationships with suppliers?
3. How can Tier-2 suppliers be motivated to participate in the
scorecard system?
4. What should be the payback of Scorecard?
5. How would you asses responsibilities of CM? Read
1. Capabilities for Managing a Portfolio of Supplier Relationships
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2. Building Deep Supplier Relationships 0830 - 1000 BRAND MANAGEMENT Venue: Auditorium 101 (Section A) ROHAIL ASHRAF
Topic: Celebrity Endorsements
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5
Learning Objective: Examine how even celebrities can be considered as brands and managed carefully
Case: LeBron James
Read
1. The Building of a Billion Dollar Athlete
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2. Under Armour's Founder on Learning to Leverage Celebrity Endorsements
1000 - 1030 Tea break 1030 - 1200 BRAND MANAGEMENT (Section B) ROHAIL ASHRAF 1200 - 1230 Break 1230 - 1400 AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES SYED ZAHOOR HASSAN
To be announced by the Instructor
1400 - 1500 Lunch break 1500 - 1630 ENTREPRENEURIAL FINANCE
SALMAN KHAN
Topic: Investment Strategy Learning Objective: Discuss the investment strategy and deal structuring Case: Car Wash Partners Inc.
THURSDAY, FEBRUARY 26 0830 - 1000 CORPORATE FINANCE BUSHRA NAQVI
Topic: Hostile Takeover and Defensive Tactics
Learning Objective: Analyse business strategy with respect to the pros and cons of merging the two companies with different cultures, the value of companies, and the tactics of a hostile tender offer
Case: Roche's Acquisition of Genentech, 2011
1000 - 1030 Tea break
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6
1030 - 1200 HUMAN RESOURCE MANAGEMENT ABDUR RAHMAN MALIK
Topic: 360 Feedback Process Learning Objective: Understand various types of appraisal systems and associated pros and cons
Case: The Firm wide 360 Performance Evaluation Process at Morgan
Stanley Read
1. Getting 360-Degree Feedback Right
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2. Chapter 9: Performance Management and Appraisal 1200 - 1230 Break 1230 - 1400 INTEGRATED MARKETING COMMUNICATIONS KHAWAJA ZAIN UL ABDIN Topic: Promotions and Stakeholder Relationships Learning Objective: Sales Promotions Case: "Do It Show": A New Mobile Communications Service in Korea Read: Chapter 16 (pg. 1-34) 1400 - 1500 Lunch break 1500 - 1630 AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES SYED ZAHOOR HASSAN
To be announced by the Instructor FRIDAY, FEBRUARY 27 0830 - 1845 MBA PROJECT HASSAN RAUF Work on MBA Project
M2015-S4aw5 Front PageOption1A
List of Courses Semester IVA NewSheet1
M2015-S4aw5 Assignment
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