week 7 ucla extension new media marketing social media management

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(c) Liz H Kelly August 2014, UCLA Extension

New Media MarketingWeek 7: Managing Social Media

Wednesday, August 6, 14

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Videos

NMM Class Photo

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14

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Videos

Week 7 Topics

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Social Media Policies

Social Media Management Tools

Facebook & YouTube Analytics Tools

Ramon deLeon at Dominoes in Chicago

Exercise

Wrap-upSocial Media Analytics will turn you into a Transformer.

Wednesday, August 6, 14

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Social Media PoliciesSet guidelines to have brand consistency

Encourage employees to be brand ambassadors

Set 2 policies:

• If social for their job

• If social for personal use

Train employees on policy

Revise every 6 months©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

“Assume that your professional life and your personal life will merge online regardless of your care in separating them.”

Wednesday, August 6, 14

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Social Media Mgmt ToolsHootsuite - free

UberSocial - free

Tweetdeck - bought by Twitter, no mobile app

Buffer - free trial

SproutSocial - free 30 day trial

HubSpot - bigger budget

Radian 6 - big budgets©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14

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Engagement Reports

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14

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Facebook Insights

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

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YouTube Analytics

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14

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Ramon de Leon

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Social Media Marketer with extraordinary passion

Builds Brand Ambassadors

@Ramon_DeLeon

Listens to customers

Engages with customers

Surprises customersRamon de Leon puts the fun in pizza at Dominos Pizza in Chicago, Illinois

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Assignment 7Week 7 AssignmentIdentify the "Where"Write fourth of five Marketing Assignments (MA) in which you will identify the "Where" (Platforms and Tools) of your Marketing Plan. Explain the marketing channels you intend to use to market your product or service. This assignment represents a smaller piece of a larger whole: your final Marketing Plan (MP), which is due at the end of class.

Submit your assignment using the Upload Widget.Sign in to Blackboard. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14

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Grading

Below is our grading grid for assignments:

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14

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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

lizkellylive@gmail.com

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Wednesday, August 6, 14