week 7 ucla extension new media marketing social media management
DESCRIPTION
Enjoy these Week 7 UCLA Extension New Media Marketing Social Media Management Tools and Analytics slides by Liz H Kelly, Goody PR and Goody Awards Founder. http://goodypr.comTRANSCRIPT
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(c) Liz H Kelly August 2014, UCLA Extension
New Media MarketingWeek 7: Managing Social Media
Wednesday, August 6, 14
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Videos
NMM Class Photo
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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Videos
Week 7 Topics
© 2014, Liz H Kelly (Proprietary and Con:idential)
Social Media Policies
Social Media Management Tools
Facebook & YouTube Analytics Tools
Ramon deLeon at Dominoes in Chicago
Exercise
Wrap-upSocial Media Analytics will turn you into a Transformer.
Wednesday, August 6, 14
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Social Media PoliciesSet guidelines to have brand consistency
Encourage employees to be brand ambassadors
Set 2 policies:
• If social for their job
• If social for personal use
Train employees on policy
Revise every 6 months© 2014, Liz H Kelly (Proprietary and Con:idential)
“Assume that your professional life and your personal life will merge online regardless of your care in separating them.”
Wednesday, August 6, 14
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Social Media Mgmt ToolsHootsuite - free
UberSocial - free
Tweetdeck - bought by Twitter, no mobile app
Buffer - free trial
SproutSocial - free 30 day trial
HubSpot - bigger budget
Radian 6 - big budgets© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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Engagement Reports
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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Facebook Insights
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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YouTube Analytics
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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Ramon de Leon
© 2014, Liz H Kelly (Proprietary and Con:idential)
Social Media Marketer with extraordinary passion
Builds Brand Ambassadors
@Ramon_DeLeon
Listens to customers
Engages with customers
Surprises customersRamon de Leon puts the fun in pizza at Dominos Pizza in Chicago, Illinois
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Assignment 7Week 7 AssignmentIdentify the "Where"Write fourth of five Marketing Assignments (MA) in which you will identify the "Where" (Platforms and Tools) of your Marketing Plan. Explain the marketing channels you intend to use to market your product or service. This assignment represents a smaller piece of a larger whole: your final Marketing Plan (MP), which is due at the end of class.
Submit your assignment using the Upload Widget.Sign in to Blackboard. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor.
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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Grading
Below is our grading grid for assignments:
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14
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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR & Goody Awards* Founder
Google Voice: 310-987-7207
*part of Sunrise Road Media Inc
© 2014, Liz H Kelly (Proprietary and Con:idential)
Wednesday, August 6, 14