website design: template vs. custom

Source: HubSpot, 2011

Website Design template vs. custom

Website Design Options

Template Custom

Good for small businesses, start-ups with no funding, B2B (who don’t need high-end design)

SMEs, larger corporations, B2C, companies that need a unique design

Pros lots of professional themes to choose from, lowers cost, speeds up delivery (reduces scope)

unique design, scalability, flexibility, design can be created to exactly fit your personas’ needs

Cons costly to add new features, competitors may use the same template (yikes!)

more upfront investment, longer delivery times

Cost Range 5’000 - 10’000 CHF *15’000 - 35’000 CHF

*costs vary widely based on website size, features and complexity and can exceed 100K for large custom websites.

© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2

Website Phases

Planning Content Design Build Launch

week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8

© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2

Website Phases

PlanningContent Design Build Launch

week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8

Building a ‘template’ website reduces the scope and thus the upfront cost of creating a website…

© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2

Website Phases

PlanningContent Design Build Launch

week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8

… But be aware template sites are not as flexible and scalable and may cost you more in the long-run.

© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2

Template Website Design Example

Template Website Example

• Wordpress professional theme • Customisation: illustrative elements, photoshop

of background, stylings fit corporate colours and identity.

www.atelier3petitspoints.ch

Source: HubSpot, 2011

Original themehomepage

Source: HubSpot, 2011

Adapted themehomepage

Source: HubSpot, 2011

Adapted themesecondary page

15’000

© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2

Custom Website Design Example

Custom Website Example

• Fully custom design • Includes: wireframes, creative brief, nine

custom templates, modern design, flexibility, lead capture forms, CMS

www.tcbcschooltours.co.uk www.thecitybreakcompany.co.uk

Source: HubSpot, 2011

Wireframehomepage

Source: HubSpot, 2011

Wireframetext page

Source: HubSpot, 2011

Wireframedestinations page

Source: HubSpot, 2011

Wireframecontact page

Source: HubSpot, 2011

Customhomepage

Source: HubSpot, 2011

Customtext page

Source: HubSpot, 2011

Customdestinations page

Source: HubSpot, 2011

Customtext page

Source: HubSpot, 2011

!Wireframesplash page!

Source: HubSpot, 2011

Custom splash page

Source: HubSpot, 2011

© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2

Get in touch

Clinton Hailey, Partner clinton@versio2.com Twitter: @clinthaileywww.versio2.com