webinar – communication reloaded : the final frontier

About Deepti Pant

• Learnt designing from NID• Learnt film direction from FTII• Worked with corporates like samsung to NGOs like Phad• Launched India’s first design management program

• The changing face of communication

• What makes a communication professional tick?

• Technology and communication : Where is the end

• Applications of communication across life scenarios

• Communication at Pearl School of Communication, Media and Film

Communication Reloaded : The Final Frontier

The growth is exponential More than 10 million jobs to be generated every year

Communication Design industry

Advertising Animation

Film & Video

Exhibition / Event/ Stage Design

Web

Photography

Illustrators

Book/ magazine Publishing

Gaming

Mobile content

Television E-learning/ CD-Roms

Communication Design

NewspaperBrand Identity Graphic Design

Social communication

Packaging

MEDIA options

• Print[Graphics | Publication | Advertising | Photography]

• Audiovisual [Film | Video | Animation | Special Effects | Moving Graphics]

• Interactive/ Digital Media [web/mobile/tab UI/UX | Gaming | E-learning]

• Space Experience[exhibitions, stage, sets, retail windows/ shops]

What drives communication design: Technology is a tool

• Strategic Design Thinking [IDEA | MESSAGE]

• Design Application [MEDIA | CHANNEL]

To create effective communication between the SOURCE/ Client & the RECEIVER/ Audience/ Customer.

And a communication designer need to:

What do communication designers do?

What do communication designers do?

Some create Fantasy

What do communication designers do?

Some Entertain

What do communication designers do?

What do communication designers do?

Graphic Design

What do communication designers do?

Advertising Design

• Drive business cultures

• Brand Design

• Design strategy

• Communication and Personal relation strategy

• Corporate communication

What do communication designers do?

Graphics & Advertising

TV graphics

Newspaper

Corporate presentations

Packaging

E-learning

MagazinesPublication/ Books

Brand Identity & Collaterals

Advertising

Illustration

Photography

Film & Animation

TV graphics/ Channel Branding

News and Documentary

Programs

TV Programme packaging

Corporate presentations

Film titlesE-learning

Web

Documentary

Music videos

Interactive Design

E-learning

Web

Mobile apps

User Experience

(UX)

User Interface

(UI)

Become Masters of Visual

Communication

• Four Year graduate diploma in Communication design (Graphics)

• Four Year graduate diploma in Communication design (Interaction and digital)

*Validated by NTU, UK

Programs at Pearl Academy

After School

• Two Year post graduate diploma in Communication design

*Validated by Domus Academy

After Graduation

Programs at Pearl Academy