web video marketing for businesses made easy
Post on 11-Nov-2014
129 Views
Preview:
DESCRIPTION
TRANSCRIPT
VIDEO MARKETINGVideo killed the radio star.
DO MORE VIDEO NOW
• YouTube is tag #2 search engine
• iPad users consume 3x as much video
• GoogleTV is coming
• Faster internet = more video consumption
• It's in your search e.g. "ISO consulting melbourne"
WHAT IT DOES FOR YOU
• People do business with people
• Authenticity & transparency & keep it real
• Expert positioning
• Making things easier, who wants to read?
• Enjoy easier rankings
WHERE TO USE IT
• Homepage: Big frustration, call to action
• Service: Clear explanation
• About Us: Tell your story
• Autoresponder: Top Questions 10 x 10
TESTIMONIALS
• How were things going before us?
• Why did you come to us?
• How did we work with you?
• What were the results?
• What'd it mean to you?
• Why would you recommend us?
• Anything else you'd like to add?
MY RECORDING TIPS
• Speak to the camera
• Don't read from a script
• Don't be Danoz Direct
• Zoom in and out at cuts
THE STRUCTURE OF VIDEO
• Intro (professional & hook) www.istock.com
• Lower third
• Always include your url
• Outro (call to action)
• Music
WHAT YOU’LL NEED
• Lights
• Camera
• Tripod
• Microphone
• iMove or Movie Maker
• ScreenFlow or Camtasia
OPTIMISING YOUR VIDEOS
• Select Keywords
• Titles
• Description (remember to include your url)
• Tags
• What your competition doing?
• e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c
UNDERSTANDING THE ALGORITHM
• Back links
• Embeds
• Views
• Ratings
• Comments
• Age
• Playlists
• Channel views
• Subscribers
CHANNEL SECRETS
• Selecting your user name
• Change background image
• Set Your channel type
• Tell them to subscribe
DON’T BE PERFECT...
• 300+ videos in 3 years
• Quantity vs quality
• http://www.youtube.com/watch?v=Du3xnRe2U0E
• Start with 4-5 videos
• Daryl Guppy, TradeSim, charting software, trading psychology
QUESTIONS
top related