vivafit franchise international expansion
Post on 18-Jul-2015
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VIVAFIT
The Founders:
The Co-founders are an entrepreneurial and visionary wife/husband team: Connie and Pedro Ruiz.
Connie is from the United States and has been in the fitness industry for more than 20 years; Pedro has more than 26 years of experience in engineering, management and entrepreneurship.
The Beginning
Vivafit started in 2003 with the opening of its pilot unit in Lisbon, Portugal.
Who Are We?
• A European fitness franchising exercise & Mediterranean eating.• A Portuguese brand in international expansion.• Fitness Studios exclusively for women.
Mission
To motivate women to lose weight and get in shape with healthy habits of exercise and nutrition.
Vivafit Team Portugal
Milestones
• 2002 – Company founded by Connie and Pedro Ruiz, President and CEO;
• 2003 – First gym opened in January with express circuit system and then: - introduced pilates - members of IHRSA • 2004 – First franchise unit opened in December.
• 2005-2008 – Network grew to 80% market share inPortugal. - Connie and Pedro won the European Leader Award from IHRSA
• 2009 – The “Portuguese Franchise Institute” awards Vivafit the quickest growth franchise in Portugal.
- Launch of Body Vive 30 min. as a pilot with Les Mills - Manz Career award. (Manz.pt) • 2010 - Launched Body Balance 30min, another pilot with Les Mills
• 2011 - First Master Franchisee opens in New Delhi, India - Vivafit launches nutrition and coaching program - Second Master Franchise signed with Singapore
- Third Master Franchise signed with Uruguay
• 2012 - Vivafit launches On Line Class Reservations - Fourth Master Franchise openings in India – Bangalore
Milestones
2013 - Opening of 3rd, 4th, and 5th Vivafits in India.- 4th Opening in Singapore.- Master Franchise contracts signed for Abu Dhabiand Oman
2012 - Vivafit CEO wins the Entrepeneur
of the year Award
2014 - Opening 4 more Vivafits in India (9 in total)- Master Franchise contracts for Indonesia, Saudi Arabia and Taiwan.- Two more Franchise contracts in India- Openings in Abu Dhabi, Oman, Singapore, Spain and Indonesia.- Launching of App for online booking - Master Franchise contract signed for Taiwan
Milestones
2015 - Master Franchise contract signed for Dubai
Vivafit Map
India – Singapore – Abu Dhabi – Uruguay – Indonesia – Spain – Oman
In Portugal
www.vivafit.pt
30 + Locations
What is a Vivafit?
Concept:Women Only Fitness BoutiqueExpress format – 30 minutesCircuit Interval TrainingPersonal TrainingLes Mills programsZumbaPilatesHIIT (High Intensive Interval Training)Nutrition & coaching
Center Features:2,000 to 4,000 sq ft total area
Club Team: 1 manager 1 sales person 3 full time instructors 1 Part-time dietitian
Extra Income:
Personal TrainingExercise ClothesPersonal NutritionistNutrition supplementsCourses
Multiple revenue streams
Circuit ClassesWith hydraulic machines
30 min group classesFrom beginners to advanced
Circuit Area
Group Classes
Group Classes
Class Schedule Example
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Windows
Windows
Facilities
Facilities
Facilities
Facilities
Facilities
Facilities
Sales & Marketing are KEY factors to your business growth and success.
Marketing & Publicity
CÁTIA SILVACÁTIA SILVA
Lost 10 kilos during a 6 WEEKS CHALLENGE and a total of 55 kilos since August 2011 until March 2013
Vivafit nutrition with proven results
What is
VIVAFIT has innovated creating VIVAFIT Results, a new service which seeks to change habits, eating behaviours and lifestyles that foster the maintenance of a healthy weight, real and safe.
Providing a “personal nutritionist” to all members, this service seeks to help women achieve their weight goal, as weight loss is 70% nutrition & 30% exercise. However weight maintenance is 70% exercise & 30% nutrition.
Each VIVAFIT member gets an assisted clinical nutrition plan designed specifically for her that includes nutrition consultations, online nutrition platform with varioustools to keep her engaged during the change process.
The program includes nutritional consultations in person to assess the risk profile and to define an eating plan, objectives and lifestyle change exercises.
Vivafit Nutrition Software
Vivafit Software
Vivafit App
VIVAFIT APP allows members to book classes from their smart phones
Reaching the comunity
Benefit from our know-how and proven success. Economy of scale network. Networking among franchisees. Operational support and technical assistance during the term of the
Franchise contract
Benefits of being a Vivafit Franchisee
Vivafit has a team of experienced staff who will train you and support you with the following:
Fitness
Human Resources
Network support
Software support
Marketing materials
Training and Support
Sales and Marketing training Operational Training Service and Circuit Training Team Support, Coaching and Consulting Vivafit consultant during and after the
opening – on site
Initial Training
• Yearly International Convention in Portugal in 2013
Advanced Training
• Yearly International Convention in Portugal in 2014
Advanced Training
Vivafit Convention Portugal
Vivafit with Portuguese Minister of Health in Riyadh April 2013
Vivafit around the World
Gurgaon Mega Mall
In India:
Signature of South India Master Contract witnessed by the Portuguese Minister of
Foreign Affairs, with the owner Raman Nair and CEO Pedro Ruiz
Portuguese Minister of Foreign Affairs cuts the ribbon in
Gurgaon ILD - March 2013
Gurgaon ILD
In India:
Lucknow
Ambassador of Portugal cutting the ribbon
Portuguese Deputy Prime Minister cuts the ribbon
Abu Dhabi – Shining Towers
Vivafit Owner Jonas Ogren,
2014 International Master Franchisee of the year
Singapore
Vivafit Owner Ulises Fontaniniand Pedro Ruiz
Uruguay
Indonesia – Inauguration Event in Jakarta
Miss Universe Portugal, Vivafit Owner Pak Abrian Natan, Vivafit
CEO Pedro Ruiz and Ambassador of Portugal in Indonesia Mr. Joaquim
Moreira de Lemos
Taiwan – Signing Ceremony
Pedro Ruiz, Andrew Tratz and Joyce Chen, master franchisees for Taiwan, witnessed by the Ambassador of Portugal Mr. Joaquim
Moreira de Lemos and Miss Universe Portugal
Her Royal Highness Al Shaikha Naama Mustahail Al Mashani cuts the ribbon of the first Vivafit, in Shatti, Muscat.
Oman – Inauguration Event
Ambassador of Portugal Fernando Araujo, Vivafit
Master Franchisee Khadija Alkhonji, and Vivafit Portugal CEO Pedro Ruiz also assisted
the event.
Dubai – Signature Event
The contract was signed with Master Franchisee Aly Albadry at the embassy of Portugal in the UAE, and was witnessed by the Ambassador Mr. Jaime Leitão.
1. Have Management or Leadership
experience
2. Identify with Vivafit values and vision
3. Believe in Vivafit success
4. Are disciplined and dedicated to
the business
5. Have the available needed investment
capital
We are looking for investors who…
Vivafit Franchisee profile
- It’s the right industry! The business of health and fitness,
integrated with leisure industry, is one of the five most
prosperous industries of the decade
- Proven successful systems! Vivafit centers have
excellent service and provide their members with
personalized instruction, effective results and a
workout that is quick easy and fun.
- Well respected brand and industry leader!
- Our mission is to run a successful business with
a quick ROI!
- Use of VIVAFIT trademarks, logos, websites.
- Initial and on-going training & support.
Opportunity to be a Vivafit Franchisee
49
Industry Facts USA:
•More than 2 in 3 adults are considered to be overweight or obese;
•Fitness industry is considered “recession proof”;
•Current penetration rate is approximately 15%;
•Fitness industry is a $20 billion industry;
•Weight loss industry is a $69 billion industry;
•The average American goes on a diet 4 times a year;
•80% of women join for weight loss results;
•Fitness profession fastest growing at 24% until 2020.
•Data combiled from the National Health and Nutrition Examination Survey, 2009–2010; IHRSA; Marketdata Enterprises, 2012; US Bureau of Labor Statistics
50
Club Business International – July 2012 letter to the editor:
“The essay written recently by CBI Managing Editor Rebecca K. Maverick is an important one(see “Proper Nutrition: A Matter of Life or Death,” CBI Unbound, May 15). For too long,
healthy exercise and healthy nutrition have operated out of seperate silos. The time will come –
and itwill be soon – when the clubs with the best fitness programs will also be offering the best
nutrition programs. This can also become an important new revenue center.”
John McCarthy, ExecutiveDirector Emeritus
THANK YOU!
VIVAFIT appreciates your interest!
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