VIVAFIT

The Founders:

The Co-founders are an entrepreneurial and visionary wife/husband team: Connie and Pedro Ruiz.

Connie is from the United States and has been in the fitness industry for more than 20 years; Pedro is from Spain and has more than 26 years of experience in engineering, management and entrepreneurship.

The Beginning

Vivafit started in 2003 with the opening of its pilot unit in Lisbon, Portugal.

Who Are We?

• A European fitness franchising exercise & Mediterranean eating.• A Portuguese brand in international expansion.• Fitness Studios exclusively for women.

Mission

To motivate women to lose weight and get in shape with healthy habits of exercise and nutrition.

Vivafit Team Portugal

Milestones

• 2002 – Company founded by Connie and Pedro Ruiz, President and CEO;

• 2003 – First gym opened in January with express circuit system and then:

- introduced pilates- members of IHRSA

• 2004 – First franchise unit opened in December.

• 2005-2008 – Network grew to 80% market share inPortugal.

- Connie and Pedro won the European LeaderAward from IHRSA

• 2009 – The “Portuguese Franchise Institute” awards Vivafit the quickest growth franchise in Portugal.

- Launch of Body Vive 30 min. as a pilot with Les Mills- Manz Career award. (Manz.pt)

• 2010 - Launched Body Balance 30min, another pilot with Les Mills

• 2011 - First Master Franchisee opens in New Delhi, India- Vivafit launches nutrition and coaching program

- Second Master Franchise signed with Singapore- Third Master Franchise signed with Uruguay

• 2012 - Vivafit launches On Line Class Reservations - Fourth Master Franchise openings in India – Bangalore

Milestones

2013 - Opening of 3rd, 4th, and 5th Vivafits in India.- 4th Opening in Singapore.- Master Franchise contracts signed for Abu Dhabiand Oman

2012 - Vivafit CEO wins the Entrepeneur

of the year Award

2014 - Opening 4 more Vivafits in India (9 in total)- Master Franchise contracts for Indonesia, Saudi Arabia and Taiwan.- Two more Franchise contracts in India- Openings in Abu Dhabi, Oman, Singapore, Spain and Indonesia.- Launching of App for online booking- Master Franchise contract signed for Taiwan

Milestones

2015 - Master Franchise contract signed for Dubai

Vivafit Map

India – Singapore – Abu Dhabi – Uruguay – Indonesia – Spain – Oman

In Portugal

www.vivafit.pt

30 + Locations

What is a Vivafit?

Concept:Women Only Fitness BoutiqueExpress format – 30 minutesCircuit Interval TrainingPersonal TrainingLes Mills programsZumbaPilatesHIIT (High Intensive Interval Training)Nutrition & coaching

Center Features:2,000 to 4,000 sq ft total area

Club Team: 1 manager1 sales person3 full time instructors 1 Part-time dietitian

Extra Income:

Personal TrainingExercise ClothesPersonal Nutritionist

Nutrition supplementsCourses

Multiple revenue streams

Circuit ClassesWith hydraulic machines

30 min group classesFrom beginners to advanced

Circuit Area

Group Classes

Group Classes

Class Schedule Example

16

Windows

Windows

Facilities

Facilities

Facilities

Facilities

Facilities

Facilities

Sales & Marketing are KEY factors to your business growth and success.

Marketing & Publicity

CCÁÁTIA SILVATIA SILVA

Lost 10 kilos during a 6 WEEKS CHALLENGE and a total of 55 kilos since August 2011 until March 2013

Vivafit nutrition with proven results

What is

VIVAFIT has innovated creating VIVAFIT Results, a new service which seeks to change habits, eating behaviours and lifestyles that foster the maintenance of a healthy weight, real and safe.

Providing a “personal nutritionist” to all members, this service seeks to help women achieve their weight goal, as weight loss is 70% nutrition & 30% exercise. However weight maintenance is 70% exercise & 30% nutrition.

Each VIVAFIT member gets an assisted clinical nutrition plan designed specifically for her that includes nutrition consultations, online nutrition platform with varioustools to keep her engaged during the change process.

The program includes nutritional consultations in person to assess the risk profile and to define an eating plan, objectives and lifestyle change exercises.

Vivafit Nutrition Software

Vivafit Software

Vivafit App

VIVAFIT APP allows members to book classes from their smart phones

Reaching the comunity

� Benefit from our know-how and proven success.� Economy of scale network.

� Networking among franchisees.� Operational support and technical assistance during the term of the

Franchise contract

Benefits of being a Vivafit Franchisee

Vivafit has a team of experienced staff who will train you and support you with the following:

� Fitness

� Human Resources

� Network support

� Software support

� Marketing materials

Training and Support

� Sales and Marketing training

� Operational Training

� Service and Circuit Training

� Team Support, Coaching and Consulting

� Vivafit consultant during and after the opening – on site

Initial Training

• Yearly International Convention in Portugal in 2013

Advanced Training

• Yearly International Convention in Portugal in 2014

Advanced Training

Vivafit Convention Portugal

Vivafit with Portuguese Minister of Health in Riyadh April 2013

Vivafit around the World

Gurgaon Mega Mall

In India:

Signature of South India Master Contract witnessed by the Portuguese Minister of

Foreign Affairs, with the owner Raman Nair and CEO Pedro Ruiz

Portuguese Minister of Foreign Affairs cuts the ribbon in

Gurgaon ILD - March 2013

Gurgaon ILD

In India:

Lucknow

Ambassador of Portugal cutting the ribbon

Portuguese Deputy Prime Ministercuts the ribbon

Abu Dhabi – Shining Towers

Vivafit Owner Jonas Ogren,

2014 International Master Franchisee of the year

Singapore

Vivafit Owner Ulises Fontaniniand Pedro Ruiz

Uruguay

Indonesia – Inauguration Event in Jakarta

Miss Universe Portugal, Vivafit Owner Pak Abrian Natan, Vivafit

CEO Pedro Ruiz and Ambassador of Portugal in Indonesia Mr. Joaquim

Moreira de Lemos

Taiwan – Signing Ceremony

Pedro Ruiz, Andrew Tratz and Joyce Chen, master franchisees for Taiwan, witnessed by the Ambassador of Portugal Mr. Joaquim

Moreira de Lemos and Miss Universe Portugal

Her Royal Highness Al Shaikha Naama Mustahail Al

Mashani cuts the ribbon of the first Vivafit, in Shatti, Muscat.

Oman – Inauguration Event

Ambassador of Portugal Fernando Araujo, Vivafit

Master Franchisee KhadijaAlkhonji, and Vivafit Portugal CEO Pedro Ruiz also assisted

the event.

Dubai – Signature Event

The contract was signed with Master Franchisee Aly Albadry at the embassy of Portugal in the UAE, and was

witnessed by the Ambassador Mr. Jaime Leitão.

1. Have Management or Leadership

experience

2. Identify with Vivafit values and vision

3. Believe in Vivafit success

4. Are disciplined and dedicated to

the business

5. Have the available needed investment

capital

We are looking for investors who…

Vivafit Franchisee profile

- It’s the right industry! The business of health and fitness, integrated with leisure industry, is one of the five most

prosperous industries of the decade

- Proven successful systems! Vivafit centers have

excellent service and provide their members with

personalized instruction, effective results and a

workout that is quick easy and fun.

- Well respected brand and industry leader!

- Our mission is to run a successful business with

a quick ROI!

- Use of VIVAFIT trademarks, logos, websites.

- Initial and on-going training & support.

Opportunity to be a Vivafit Franchisee

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Industry Facts USA:

•More than 2 in 3 adults are considered to be overweight or obese;

•Fitness industry is considered “recession proof”;

•Current penetration rate is approximately 15%;

•Fitness industry is a $20 billion industry;

•Weight loss industry is a $69 billion industry;

•The average American goes on a diet 4 times a year;

•80% of women join for weight loss results;

•Fitness profession fastest growing at 24% until 2020.

•Data combiled from the National Health and Nutrition Examination Survey, 2009–2010; IHRSA; Marketdata Enterprises, 2012; US Bureau of Labor Statistics

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Club Business International – July 2012 letter to the editor:

“The essay written recently by CBI Managing Editor Rebecca K. Maverick is an important one

(see “Proper Nutrition: A Matter of Life or Death,” CBI Unbound, May 15). For too long,

healthy

exercise and healthy nutrition have operated out of seperate silos. The time will come –

and it

will be soon – when the clubs with the best fitness programs will also be offering the best

nutrition programs. This can also become an important new revenue center.”

John McCarthy, Executive

Director Emeritus

THANK YOU!

VIVAFIT appreciates your interest!