visiware leading the 2nd screen revolution - nex tv rio 1.0

LEADING THE 2ND SCREEN REVOLUTION

Frederic Arquier

Head of Sales – TV Operators

farquier@visiware.com

18 years BtoB experience in entertainment on TV

85+ experts in interactive TV service development

Casual games optimized for TV

HTML5, flash, OpenTV…

UI development on STB, TV & personal screens, from specs to tests

2nd screen enriched TV experiences

smartphones, tablets & PC

For NFL, Sony, Endemol

VISIWARE BACKGROUND

THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS

2013

DOUBLE REVOLUTION FOR TV

TV IS MOVING OUT VIEWERS ARE LOOKING OUT VIEWERS ARE LOOKING OUT

TV everywhere Companion TV

DOUBLE IMPACT FOR OUR INDUSTRY

MULTISCREEN 2ND SCREEN

A major challenge for the business of TV

distribution

A new territory to conquer for the advertisers

170 Billion EUR

Pay TV

151 Billion EUR

TV Ad

*Source idate, August 2013 TV industry revenues worldwide*

DOUBLE IMPACT FOR OUR INDUSTRY

MULTISCREEN 2ND SCREEN

A major challenge for the business of TV

distribution

A new territory to conquer for the advertisers

*Source idate, August 2013

15 Billion EUR

Pay TV

18 Billion EUR

TV Ad

TV industry revenues LATAM*

source Redbee/Decypher survey sept 2012

86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS

Neil Bedwell - Global Head of Digital for

Coca-Cola

“Connecting to consumers through

second and third screens takes

more than just adding a Twitter

feed. “That’s old thinking – the story

is way bigger on the other [second]

screen.”

Scott Kelly | Head of Digital Marketing,

Ford

“…so when they watch our content on

TV…they are simultaneously engaging on

other devices.”

Source: redbee decypher survey 2012

Play

Buy

Inform

Socialize

WHAT DO DUAL SCREENERS DO ??

Frustration dominates on 2nd screen 81% dual screeners unsatisfied

ARE THEY SATISFIED WITH THIS FRAGMENTED EXPERIENCE ?

DYNAMIC ENRICHMENT • Dynamic EPG info

• Social Integration

• Gamification

• Participation

BUILDING THE TV COMPANION

STATIC INFORMATION • EPG Info

• Discovery

• Editorial

• News

PRACTICAL TOOLS • Zapping to

• Set reminders

• Set Recordings

• Watch on the go

“THIS IS THE PROGRAM”

“THIS IS WHAT YOU CAN DO”

“THIS IS WHAT’S HAPPENING”

THE 4 PILLARS OF DYNAMIC ENRICHMENT

Info Vote Play Share

CUSTOMER CASE : ESPN SYNC

IT ALL STARTED IN 2011

2012 EXPANSION

2013: ACCELERATION

THE 2ND SCREEN REVOLUTION

1,400 shows 25 leading networks

20 countries 30 M. apps

In a market that is just starting….

ADAPTING TO ANY TYPE OF CONTENTS

MONETIZE IT !

AD SPOT ON ANY

CHANNEL SYNCHRONOUS

2ND SCREEN RICH ANIMATION,

GAME, COUPON…

IN ACTION

MONETIZE IT !

• No need to control TV signal

• Seamless for the viewer

• Rich ad format

• On any device

• Call to action

• Targetting and scenarios

• Deployment in Progress

UNIQUE BENEFITS

Advertiser

Broadcasters

TV Adspot

Application

operator

Back office

Client modules

TV Adspot

+ 2nd screen animation

Ingest ad spot & animation

2nd screen ad Synced with

CONCLUSION

Thank you!