vision 2020 and the future of meetings and conferences by peter fisk

Vision

and the future of meetings

by Peter Fisk

2020

welcome to 2020

Ayutthaya

Worldchanging

GDP Growth 2010-2020

Source: WEF 2012

GDP Shift 2010-2020

Source: FT.com

Source: The Economist

Worldchanging

Issues for business in 2020

Source: Future Exploration Network

Source: IFTF

Source: IFTF

Source: Now and Next

2012 2050 2020 2030 2040

2012 2050 2020 2030 2040

Look back at 2012

GAGA

Touch

Provoke

Bilbao

Unusual

Surprise theGeniusWorks.com

Impact

New world

OLD world

opportunities

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

theGeniusWorks.com

GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

Vibrant

UnREAL

Crazy

Astounding

Game Changing

GAME CHANGING

Game Changing

GAME CHANGING

GAME CHANGING

GAME CHANGING

GAME CHANGING

More CAPABLE

genius works

GAME CHANGING

GAME CHANGING

West East

West

Big

East

Small

West

Big

Business

East

Small

Consumer

West

Big

Business

Mass

East

Small

Consumer

Niche

Volume

West

Big

Business

Mass

Value

East

Small

Consumer

Niche

New Business models

M-Pesa/Safaricom

TATA MOTORS

genius works

ZIPCARS

BYD ELECTRIC

BETTER PLACE

More Human

More EXPERIENTIAL

ENABLING change

Performance

Time

Risk to

overcome

Gain to

achieve

Change to

manage Shock

Denial

Anger

Accept

Resolve

Perform

Explore

Change

Meetings?

SEEING THINGS DIFFERENTLY

Business

narrow

view

Narrow

“event”

view

Broader

business

view

Event managers

Organisers

Venues

Clients

Sponsors

Participants

Meetings?

MEETING Trajectory

After Before

MEETING Trajectory

Beyond

Before

BEYOND?

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

Collaborative

Meeting

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

Collaborative

Meeting

Enablement

Meeting

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

Collaborative

Meeting

Innovation

Meeting

Enablement

Meeting

Meetings are about change

Phases of change

ISSUE DRIVEN

Neuro100

DRIVING ACTION

BUILDING COMMUNITY

EVENTS AS ENABLERS

ENABLING MORE

ACHIEVING more

iPad

EVENTS AS Slingshots

THE REAL ROI

theGeniusWorks.com

2000 2002 2004 2006 2008 2010

$100bn

$200bn

$300bn APPLE v MICROSOFT v NOKIA

2000 2002 2004 2006 2008 2010

$100bn

$200bn

$300bn

2000 2002 2004 2006 2008 2010

$100bn

$200bn

$300bn

2000 2002 2004 2006 2008 2010

$100bn

$200bn

$300bn

MEASURING RESULTS

theGeniusWorks.com

Actual profits of previous years

Estimated profits of future years

Adjusted profits of future years

(discounted for uncertainty)

Economic “value” is the sum

of the likely future profits

(more accurately, we consider

the “economic” profit, which

takes into the cost of capital)

This

year

Future

years

Previous

years

More profitable too

BUSINESS MODELS

The change agents

visionary, catalyst, Enabler

The change agents

Are you ready to be a change agent?

Be the change

Will you?

Welcome to

THE FUTURE OF

meetings

Where people are

always connected

im

Sms

PURLS

TWEETS

Communities

Virtual worlds

New business models

When knowledge is infinite

And everywhere

instant

personal

Interactive

When time is precious

and only

the best ideas

count

When business is fast

and digital

we can do most things

Easier, faster, cleaner

And better ...

... virtually

Why would I take a week out?

Why would I travel halfway

around The world?

To watch more boring

Powerpoints?

When i could be at home

With my kids?

Or back at my work

Making Things

happen?

Life is too short

what is the future

of meetings?

Meetings need to do more

To solve the most

Difficult challenges

together

To make the big decisions

To inspire

And Enable

change

Amaze me

Meetings will be The

turning points

Not just the Talking points

Meetings will be the

Moments when

The world changes

Engaging

Stretching

provoking

inspiring

They will enable people

to do what they could

Never do alone

They will enable people

to do what they never

Thought possible

the Platforms

For change

REAL

HUMAN

EMOTIONAL

COLLABORATIVE

TrANSFORMATIONAL

Creating New TRAJECTORIES

for business

Enabled

By

meetings

Accelerated

By

Meetings

Meetings will be the

Special moments

In a fast and virtual world

Meetings need to do more

Make every meeting

A special one

Make every moment

Special

And you ...

you are the change agents

The catalysts

The facilitators

The enablers

Be Bold

Be Brave

Be Brilliant

genius works

peterfisk@peterfisk.com

www.theGeniusWorks.com

@geniusworks

+44 7834483830