viewing trends jan – june 2012

Viewing Trends Jan – June 2012

Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Adults 15+ consolidated.

Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per dayLive viewing accounts for 92% of all viewingWith Time-shifted viewing stabilising at 8%

Daily Viewing Patterns – Average daily minutes viewed – Adults 15+

Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Children 4 – 14 yrs consolidated.

Children now watch 2 hours 15 mins of TV daily - up from last year.90% of children’s TV viewing is liveChildren view time shifted programmes for 14 mins daily.

Daily Viewing Patterns – Average daily minutes viewed – Children

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

Viewing is at its highest level at the weekend

Weekend v’s Weekday viewing

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

We view on average for just over 1 hour between 6pm and 9pm - 55 mins of which is live viewing

Viewing by day-part – Jan – June 2012

Source: TAM Ireland Ltd /Nielsen weeks Jan 2nd 2012 – June 24th 2012 Individuals consolidated.

The TAM subscribing channels reach in excess 90% of all adults each week.TAM channels reach almost 95% of Housekeepers and those with children More than 84% of all 15 -34 year olds view our channels every week

The TAM subscribing channels weekly reach

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

Top 20 programmes this year Jan – June 2012

Euro 2012 Rep Of Ireland V Croatia RTÉ Two

Euro 2012 Spain V Rep Of Ireland RTÉ Two

The Late Late Show Anniversary Special RTÉ One

Euro 2012 RTÉ Two

Mrs Brown's Boys RTÉ One

The Late Late Show RTÉ One

RTE News: Nine O'Clock RTÉ One

Eurovision Song Contest RTÉ One

The Voice of Ireland - Results RTÉ One

The Voice Of Ireland RTÉ One

CORONATION STREET 20 TV3

RTE News: Six One RTÉ One

Raw RTÉ One

Operation Transformation RTÉ One

The Late Late Show RTÉ One

RBS 6 Nations Rugby RTÉ Two

Fair City RTÉ One

Saturday Night Show, The RTÉ One

At Your Service RTÉ One

MND - The Inside Track RTÉ One

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

92% of our viewing is live and a further 4.9% is viewed on the same day as live. The remaining 7 days only account for 3.1% of viewing

Playback over time

Source: TAM Ireland Ltd /Nielsen. TV Households

PVR ownership is up from 33% to 43% in 12 monthsTSV is up from 6.4% to 9.3% in the same period

PVR growth v’s growth in time shift viewing

Source: TAM Ireland Ltd /Nielsen Jan 2012 – June 2012

Commercial Impacts Jan – June 2012

Source: TAM Ireland Ltd /Nielsen

On Average Irish people this year have seen 35 TV ads per day

There has been a total of 3,196,966 ads shown this year on Irish commercial TV

Most viewed ads this year:

SKY BRANDUPC TRIPLE PLAYSUPERVALU123 IE INSURANCECOST PLUS SOFAS

Ads viewed Jan – Aug 2012