viewing trends jan – june 2012
DESCRIPTION
Viewing Trends Jan – June 2012. Daily Viewing Patterns – Average daily minutes viewed – Adults 15+. Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per day Live viewing accounts for 92% of all viewing With Time-shifted viewing stabilising at 8%. - PowerPoint PPT PresentationTRANSCRIPT
Viewing Trends Jan – June 2012
Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Adults 15+ consolidated.
Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per dayLive viewing accounts for 92% of all viewingWith Time-shifted viewing stabilising at 8%
Daily Viewing Patterns – Average daily minutes viewed – Adults 15+
Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Children 4 – 14 yrs consolidated.
Children now watch 2 hours 15 mins of TV daily - up from last year.90% of children’s TV viewing is liveChildren view time shifted programmes for 14 mins daily.
Daily Viewing Patterns – Average daily minutes viewed – Children
Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.
Viewing is at its highest level at the weekend
Weekend v’s Weekday viewing
Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.
We view on average for just over 1 hour between 6pm and 9pm - 55 mins of which is live viewing
Viewing by day-part – Jan – June 2012
Source: TAM Ireland Ltd /Nielsen weeks Jan 2nd 2012 – June 24th 2012 Individuals consolidated.
The TAM subscribing channels reach in excess 90% of all adults each week.TAM channels reach almost 95% of Housekeepers and those with children More than 84% of all 15 -34 year olds view our channels every week
The TAM subscribing channels weekly reach
Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.
Top 20 programmes this year Jan – June 2012
Euro 2012 Rep Of Ireland V Croatia RTÉ Two
Euro 2012 Spain V Rep Of Ireland RTÉ Two
The Late Late Show Anniversary Special RTÉ One
Euro 2012 RTÉ Two
Mrs Brown's Boys RTÉ One
The Late Late Show RTÉ One
RTE News: Nine O'Clock RTÉ One
Eurovision Song Contest RTÉ One
The Voice of Ireland - Results RTÉ One
The Voice Of Ireland RTÉ One
CORONATION STREET 20 TV3
RTE News: Six One RTÉ One
Raw RTÉ One
Operation Transformation RTÉ One
The Late Late Show RTÉ One
RBS 6 Nations Rugby RTÉ Two
Fair City RTÉ One
Saturday Night Show, The RTÉ One
At Your Service RTÉ One
MND - The Inside Track RTÉ One
Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.
92% of our viewing is live and a further 4.9% is viewed on the same day as live. The remaining 7 days only account for 3.1% of viewing
Playback over time
Source: TAM Ireland Ltd /Nielsen. TV Households
PVR ownership is up from 33% to 43% in 12 monthsTSV is up from 6.4% to 9.3% in the same period
PVR growth v’s growth in time shift viewing
Source: TAM Ireland Ltd /Nielsen Jan 2012 – June 2012
Commercial Impacts Jan – June 2012
Source: TAM Ireland Ltd /Nielsen
On Average Irish people this year have seen 35 TV ads per day
There has been a total of 3,196,966 ads shown this year on Irish commercial TV
Most viewed ads this year:
SKY BRANDUPC TRIPLE PLAYSUPERVALU123 IE INSURANCECOST PLUS SOFAS
Ads viewed Jan – Aug 2012