annual viewing trends
DESCRIPTION
Annual Viewing Trends. Total Canada, English, and French Women 18-49, by Daypart. Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed . Annual Viewing Trends. Women 18-49 AMA (000), Total TV. - PowerPoint PPT PresentationTRANSCRIPT
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Annual Viewing TrendsTotal Canada, English, and FrenchWomen 18-49, by Daypart
Average Minute Audience (000)Average Weekly Reach (%)Average Weekly Hours Viewed
2
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
All Day M-Su, 2a-2a
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
3
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2009-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
Morning M-Su, 6a-10a
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
4
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
Daytime M-Su, 10a-4p
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
5
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
Fringe M-Su, 4p-6p
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
6
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
News Hour M-Su, 6p-7p
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
7
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
Prime Time M-Su, 6p-11p
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
8
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
Prime Time M-Su, 7p-11p
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
9
Annual Viewing TrendsWomen 18-49 AMA (000), Total TV
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
500
1000
1500
2000
2500
3000
Late Night M-Su, 11p-2a
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *04/05 – 07/08 is 11p-6a
10
Total Canada, English, and French
Average Weekly Reach
11
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
All Day M-Su, 2a-2a
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
12
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
Morning M-Su, 6a-10a
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
13
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
Daytime M-Su, 10a-4p
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
14
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
Fringe M-Su, 4p-6p
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
15
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
News Hour M-Su, 6p-7p
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
16
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
Prime Time M-Su, 6p-11p
Series1 English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
17
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
Prime Time M-Su, 7p-11p
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
18
Average Weekly Reach
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10%20%30%40%50%60%70%80%90%
100%
Late Night M-Su, 11p-2a
Total TV English French
Women 18-49 Av. Weekly Reach %, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
19
Total Canada, English, and French(Per Week, Per Capita)
Average Hours Viewed
20
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
All Day M-Su, 2a-2a
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
21
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
Morning M-Su, 6a-10a
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
22
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
Daytime M-Su, 10a-4p
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
23
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
Fringe M-Su, 4p-6p
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
24
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
News Hour M-Su, 6p-7p
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
25
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
Prime Time M-Su, 6p-11p
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
26
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
Prime Time M-Su, 7p-11p
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
27
Average Hours Viewed
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
Late Night M-Su, 11p-2a
Total TV English French
Women 18-49 Av. Hrs Viewed/Week, per capita, Total TV
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010