video marketing tips and tricks
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VIDEO MARKETING:The Fast Track to Visibility,Credibility and Profitability
WHAT WE’LL COVER…
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
LOU WHO?
20+ years in the TV business (Fox, E! Entertainment TV)
Have been doing video marketing since before YouTube!
Experienced marketing and branding executive
20+ years in the TV business (Fox, E! Entertainment TV)
Have been doing video marketing since before YouTube!
Experienced marketing and branding executive
VIDEO MARKETING ROCKS!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience
WHY USE VIDEO?
WHY USE VIDEO?
WHY USE VIDEO?
WHY USE VIDEO?
VIDEO IS THE FUTURE
It’s time to lead, follow or get out of the way!
THE VIDEO/PROFIT CONNECTION
Use video to establish an immediate, personal and powerful
connection to your clients and prospects
Video accelerates the sales process
Video dramatically increases the “know, like & trust” factor
Video breaks through the clutter and makes you more
memorable…
Use video to establish an immediate, personal and powerful
connection to your clients and prospects
Video accelerates the sales process
Video dramatically increases the “know, like & trust” factor
Video breaks through the clutter and makes you more
memorable…
© Lou Bortone
VIDEO MYTHS & MISCONCEPTIONS:
Video is too techie
Video is expensive
Video needs to be slick
YouTube is for kids
It couldn’t be simpler
Most tools are free!
Content trumps quality
YouTube is mainstream
Perception Reality
Video is too techie
Video is expensive
Video needs to be slick
YouTube is for kids
It couldn’t be simpler
Most tools are free!
Content trumps quality
YouTube is mainstream
SPEAKING OF YOUTUBE…
Second largest search engine
Broad demographics (18 – 54)
2 BILLION views per day!
35 hours of content uploaded every minute
94 of AdAge’s Top 100 advertisers have run
campaigns on YouTube
Second largest search engine
Broad demographics (18 – 54)
2 BILLION views per day!
35 hours of content uploaded every minute
94 of AdAge’s Top 100 advertisers have run
campaigns on YouTube
QUICK TIP:
Maximize YouTube
Optimize the latest changes to YouTube
Customize and organize your channel
Use YouTube sharing for leverage
Maximize YouTube
Optimize the latest changes to YouTube
Customize and organize your channel
Use YouTube sharing for leverage
YOUTUBE 101
Be consistent – One & Done doesn’t work
Always include a compelling call to action
Upload right – Keywords in title, etc.
Add captions/annotations
Edit if necessary – right on YouTube
Share to Facebook, Twitter, etc.
Be consistent – One & Done doesn’t work
Always include a compelling call to action
Upload right – Keywords in title, etc.
Add captions/annotations
Edit if necessary – right on YouTube
Share to Facebook, Twitter, etc.
PUTTING MARKETING VIDEOS WITHIN YOUR REACH
It’s easier than you think!
Most tools are low or no cost
The “low-hanging fruit” of video marketing
Easy ways to get started…
It’s easier than you think!
Most tools are low or no cost
The “low-hanging fruit” of video marketing
Easy ways to get started…
5 WAYS TO MAKE COOL VIDEOS #1
PowerPoint to Video
Create your PowerPoint
Use Keynote if you’re on a Mac
On PC: Go to “Slide Show” Record Narration
Record finished presentation on Camtasia
(optional)
On a Mac: Even easier!
Save as a video file
PowerPoint to Video
Create your PowerPoint
Use Keynote if you’re on a Mac
On PC: Go to “Slide Show” Record Narration
Record finished presentation on Camtasia
(optional)
On a Mac: Even easier!
Save as a video file
ADD YOUR VOICE!
KEYNOTE FOR MAC
5 WAYS TO MAKE COOL VIDEOS #2
Share with the world via Slideshare.net
SlideShare: A sleeping giant!
Just acquired by LinkedIn
Upload any PPT or PDF presentation
Free and easy-peasy!
Add to your LinkedIn profile
Secret Tip: You can also upload Videos!
Massive exposure!
Share with the world via Slideshare.net
SlideShare: A sleeping giant!
Just acquired by LinkedIn
Upload any PPT or PDF presentation
Free and easy-peasy!
Add to your LinkedIn profile
Secret Tip: You can also upload Videos!
Massive exposure!
SLIDESHARE.NET
SLIDESHARE HOME
JUST ADD VIDEO!
CONNECT TO LINKEDIN!
5 WAYS TO MAKE COOL VIDEOS #3
Impress with Prezi.com
“Moving” presentations
Makes presentations more dynamic
Easy to use – start with templates
Share to Twitter & Facebook
iPad version
Impress with Prezi.com
“Moving” presentations
Makes presentations more dynamic
Easy to use – start with templates
Share to Twitter & Facebook
iPad version
PREZI: “MOVING” PRESENTATIONS
© Lou Bortone
5 WAYS TO MAKE COOL VIDEOS #4
Montage Mojo with Animoto & Company
Use an easy video creation site
Animoto.com
OneTrueMedia.com
SlideMotion.com
Stupeflix.com
Montage Mojo with Animoto & Company
Use an easy video creation site
Animoto.com
OneTrueMedia.com
SlideMotion.com
Stupeflix.com
ANIMOTO.COM ROCKS!
•Free photo/video site for :30 vids
© Lou Bortone
SLIDEMOTION.COM
STUPEFILX.COM
ONETRUEMEDIA.COM
5 WAYS TO MAKE COOL VIDEOS #5
You type, they talk…
Let your cartoon characters do the talking!
Text to voice websites
Limited only by your imagination
Two sites are GoAnimate.com & Xtranormal.com
You type, they talk…
Let your cartoon characters do the talking!
Text to voice websites
Limited only by your imagination
Two sites are GoAnimate.com & Xtranormal.com
GOANIMATE.COM
GOANIMATE.COM
XTRANORMAL.COM
XTRANORMAL.COM
XTRANORMAL.COM
MORE VIDEO TOOLS AND TIPS…
Best “first” video?
Talking head vs. Screencast videos
Easy ways to engage your customers
What about webcasting?
Using “Social Video”
Best “first” video?
Talking head vs. Screencast videos
Easy ways to engage your customers
What about webcasting?
Using “Social Video”
QUICK TIP:
Start with a simple “welcome” video
Just use your webcam
Short and informal is fine (1-minute)
Give your “who and do what” statement
Invite them in! (opt-in box)
Use on your home page
Can also be used on your “about me” page
Start with a simple “welcome” video
Just use your webcam
Short and informal is fine (1-minute)
Give your “who and do what” statement
Invite them in! (opt-in box)
Use on your home page
Can also be used on your “about me” page
WELCOME VIDEO
WELCOME VIDEO
TALKING HEAD VS. SCREENCAST
Talking Head
• Best for personal vids
• About Me pages
• Welcome video
• Tips series/cred
• Pitching a service
Screencast
• Best for demo vids
• Training or instruction
• Longer sales videos
• PowerPoint to video
• Pitching a product
• Best for personal vids
• About Me pages
• Welcome video
• Tips series/cred
• Pitching a service
• Best for demo vids
• Training or instruction
• Longer sales videos
• PowerPoint to video
• Pitching a product
www.LouBortone.com© Lou Bortone
QUICK TIP:
Engage with Video Email
Video in email can double your email open rates!
According to Small Business Trends, Video in email
increases click through rates by a whopping 96%!
Want more response?
Put video in your email!
Two free ways to do that include:
mailVu.com and Eyejot.com
Engage with Video Email
Video in email can double your email open rates!
According to Small Business Trends, Video in email
increases click through rates by a whopping 96%!
Want more response?
Put video in your email!
Two free ways to do that include:
mailVu.com and Eyejot.com
MAILVU.COM
QUICK TIP:
Leverage your time with “Social Video”
Share your videos to Facebook, Twitter, Google+
Make your videos more “shareable”
“Share the love” with Facebook
YouTube makes one-click sharing easy
Leverage your time with “Social Video”
Share your videos to Facebook, Twitter, Google+
Make your videos more “shareable”
“Share the love” with Facebook
YouTube makes one-click sharing easy
Don’t forget Facebook!
QUICK TIP: Connect with Webcasting
Live stream video viewing is up by 648% this year!(comScore)
You can launch your own Web TV channelinstantly (free!)
Go live on the web anytime, anywhere
Two big players are Ustream.tv and Livestream.com
Connect with Webcasting
Live stream video viewing is up by 648% this year!(comScore)
You can launch your own Web TV channelinstantly (free!)
Go live on the web anytime, anywhere
Two big players are Ustream.tv and Livestream.com
LIVESTREAM IN ACTION
Elizabeth Marshall’s Live Webcast© Lou Bortone www.LouBortone.com
LIVE WEBCASTS Your Own Web TV Show!
• www.Oovoo.com
QUICK TIP:
Plan ahead with a Video Editorial Calendar
Create a Video Marketing Plan based on your
business objectives
Integrate video into your existing marketing plans
Be more strategic with video!
Free calendar template available at:
http://www.loubortone.com
Plan ahead with a Video Editorial Calendar
Create a Video Marketing Plan based on your
business objectives
Integrate video into your existing marketing plans
Be more strategic with video!
Free calendar template available at:
http://www.loubortone.com
VIDEO EDITORIAL CALENDAR
VIDEO MARKETINGSTRATEGY
Reality Check: All of this
is useless without a
PLAN!
Reality Check: All of this
is useless without a
PLAN!
VIDEO MARKETING STRATEGY
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts, etc.
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts, etc.
© Lou Bortone
ACTION STEPS: (DO THIS STUFF!)
Create an informal “welcome” video
Set up a free account on YouTube
Record and send a video email (it’s easy!)
Visit www.LouBortone.com for more tips
Contact me if you need help!
Create an informal “welcome” video
Set up a free account on YouTube
Record and send a video email (it’s easy!)
Visit www.LouBortone.com for more tips
Contact me if you need help!
LET’S CONNECT!
lou@loubortone.com
www.LouBortone.com
www.TwitterLou.com
www.FacebookLou.com
lou@loubortone.com
www.LouBortone.com
www.TwitterLou.com
www.FacebookLou.com
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