vichealth physical activity futures jam presentation: homaxi irani, heathwallace and general...

DESIGNING A PRODUCT OR

DESIGNING AN EXPERIENCE?

UnderstandingUser Centred Design

Some statistics suggest 90% of health apps are

deleted or not used again after 10 days

Getting it wrong can be a wasted investmenthttp://the-earthworks.com/blog/2014/how-to-build-successful-mobile-health-applications.aspx

The process of building a product or service user up

not requirements down

UCD is ...

PR

OC

ESS

TOO

LKIT

TOO

LKIT

PR

OC

ESS

MINDSET

Useful | Usable | Commercially Viable

UX is ...

Function + aesthetics + context

UX principles for health & fitness applications

Must be relevant to the

situation - integrate

seamlessly into our world

Consider the user goals,

not the functionality

Needsto be

engaging - appeal to emotions

Include community /

connect to others to modify

behaviour

UX led design (digital & non digital) - ActivMobs

User-centred design approach● Review health data

& local area● Research - 45

residents, incl. observed exercises, activity audits & interviews

● Workshops with local stakeholders

● Facilitated pilots prior to roll-out

Objectives:

● Encourage residents to get active and stay active

● Make physical activity part of everyday life

● Encourage residents to suggest or start a new ‘mob’

Outcome included holistic service design

● Pilot website● Trainer network● Mob ‘motivators’● Well-being cards,

testimonials● Discount vouchers● Notifications,

social, social media

Approx:

● 30 active mobs● 300 active

mobbers

Other benefits: ● More active

citizenship● Greater social

cohesion● Increased mental

wellbeing

Fitbit

How does it perform?

● Relevant to situation

● Easy-ish to start sessions and keep going

● Helps set goals

● Engaging? Depends on who you ask

● Includes community & sharing

Is that enough?

Fitbit

...and, what about this?...this user switched to “Moves”

It was OK but it impacted on my life too much. I had to recharge it, and set it in and out of sleep mode was clunky - the two most painful things.

It was OK but it impacted on my life too much. I had to recharge it, and set it in and out of sleep mode was clunky - the two most painful things.

My sleep timings are fairly regular. I wish it just allowed me to pre-set sleep on/off times for the week and different for the weekend. What about a “snooze”type option?

● Talk to your customers/users

● Synthesise, analyse, prioritise

● Concept/prototype

● Test

● Refine

● Build/launch

● Monitor/measure

● Iterate (not set and forget)

Remember ...

Thank you

Homaxi Irani

E homaxi.irani@heathwallace.com

T (03) 9208 1948

W www.heathwallace.com