vcc open innovation challenge - victa...holistic view on ux challenge and solutions framework ....

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Petter Hörling Director digital UX attribute centre

Vcc open innovation challenge

THE VOLVO HERITAGE

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”Cars are driven by people.

Sales Handbook 1936

The

guiding principle behind everything

we make at Volvo, therefore, is – and

must remain – safety.”

Designed around you

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Everything we do starts with people. It’s what makes us different from other car companies, and it’s at the heart of everything we create. That’s why Volvo cars are designed around you

Their world not ours

Need to view the world

through the eyes of a

customer not an

auto industry employee.

Education

Innovation

Research

Funding

VCC Challenge and 2 actions to move forward

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1. VCC open innovation CHALLENGE

2. Consumer experience innovation center

Purpose Untraditional cooperation to foster innovations with participants from universities and non-competing companies

Consumer experience innovation centre

Vision Improve everyday life through fast-track collaborative innovations in the digital space by involving non-competing companies, researchers and students from multiple domains.

Consumer experience innovation centre

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Volvo cars – ux challenge

“Efficient use of time”

UX

Expanded view on hmi – Digital UX

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Holistic

Emotion & Attractiveness

Usable & Convenient

Driver Distraction

Performance & Reliability

Expert clinics

Lab clinics

Benchmarks

User clinics

Field tests

Experience Prototyping

Performance Tests

emotional

functional

UX Pyramid

Product life-cycle

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The Journey Portfolio Purchase Journey

First impression

Daily journeys

Aspired Journey

Long-haul journeys Failure journeys

Experience

Long-lasting appeal

The business drive The errand drive The social drive

The mundane drive The business host

The everyday march The commute

SOCIAL ALONE

EFFICIENCY

LEISURE

MOBILE OFFICE THE BUSINESS DRIVE

CASUAL CRUISING THE MUNDANE DRIVE

ON THE RUN THE ERRAND DRIVE

SOCIAL CARAVAN THE SOCIAL DRIVE

JOURNEY SEGMENTS

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Daily journeys

The VICTA challenge

Autonomous- & Connected cars “…giving  back  time…”

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“Efficient use of time”

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Consumer need Car data Context and Big data

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Holistic view on ux challenge and solutions framework

Victa Ux challenge - results

� 18 innovation ideas from 7 partners

� 10 pitches by 25 inventors to the VCC jury

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Victa Ux challenge – finalists

Pelagicore

Semcon – team 2

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