varls lens: marketing management project

The Future

How we create

Brand Mantra

The Watchful Eye

VARLS LENS

Let’s start!

About The ProductExclusive facts those made us different…

• This Smart Lens is aimed at helping diabetic patients for continuous monitoring of their blood sugar level.

• It also would have a built in camera which would help the security agencies.

• It would have two variants:1. Version-D: Adjustable focal length + Diabetes measuring

device2. Version-S: Adjustable focal length + Spy camera

VARLS LENS

HONESTY IN OUR DNA

Customer Behavior AnalysisStudies help to get the profitable customers…

No need to change the

glasses frequently as the power of the eye

changes with time.

Helpful for diabetic patients because this technology wouldn’t take out blood from the body every time they check for the

sugar level, also real time monitoring

would help controlling it much

better

Miniature instrument, so very easy to

handle.

Competition : Optical market, current companies manufacturing adjustable focal length lenses, diabetes care electronic instruments companies.

Can replace the other spying products available in the market like button cameras, pen cameras ,etc.

Market

Overview

SWOT ANALYSIS

Highly advanced technology

Highly applicable in Medical & Security Fields

Risk in getting legal approval for the security variant

Strength

Weakness

Political issues on privacy

International security threats

Threats

To get long-term relationship w.r.t security contracts, media, etc.

Opportunity

SEGMENTATION

Government

Officials

Health Care

Media

Private Detective

s

What Made Our

BIG

IDEA ?

Market Research

• Data collection can be done from hospitals : quantitative survey about number of patients suffering, frequency of visit and eye checkup, etc.

• Awareness about spy cameras : through social media.

Provides high relief to persons suffering from high levels of diabetes who needs to keep that in check.

Benefits of Product For kids who

cant judge their eyesight, it will keep that in check by adjusting the power of lens.

Spying becomes more efficient.

Currently no lens is

available in the market

with so many features.

Goes in trend with modern

culture of tech gadgets.

Detection of Version-S as

camera is quite difficult which proves

it as an efficient spy

camera.

UniqueSellingPreposition

Version-D

Version-S$149.9

9$349.9

9Product SupportAdjustable focal lengthSpy CameraHome ServiceSpecial Gift/Discount

Pricing of Product

• The eye care variant of lens will be available at the optical department of the hospitals and at the medical stores.

• The variant meant for security purpose will be made available to customers after providing authenticity of the purpose and identity of the person.

Distribution Channel

Promotion of product•The eye care variant of lens will be

recommended by doctors and promoted by regulars means like advertisements, posters, social media etc.•The security variant will be promoted by giving presentations to government security officials, detectives and also to media.

MEDIA INSERTION

SIZE PLACE RATE(in INR)

PAGE AMOUNT(in INR)

Tech Magazin

e&

Newspaper

1 month Full page

Mumbai,Delhi and Chennai

33,000 per page

4 page 39,60,000

Small Hoardin

gs & Boards

10 Days Full Board

Mumbai, Delhi andChennai

2,00,000 per day

4 hoardi

ngs

80,00,000

Social Net.

Sites(Fb & yahoo)

1000 views/ $ 2.99

2,99,000

TOTAL 12,259,000

Marketing budget

₹

Introduction stage

Decline Stage

Growth Stage

Maturity Stage1

42

3Product life cycle

The firm seeks to build product awareness and develop a market for the product.

The firm seeks to build brand preference and increase market share.

Maintain the product, Harvest the product & Discontinue the product

The strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit

TIMELINE NEEDS

FORSUCCESS

2016

2017

2018

2019

2020

Mission

Steps

Success

Vision

Process

GEOLOCATIONIIT Bhubaneswar, Odisha

THANKS!