Morgan ScottVice President of Product Development

Specific Purpose StatementThe release of the new style RB3542

Chromance will enrich the consumer with the latest lens technology that eliminates reflection and glare, while expanding the market and increasing revenue for RayBan. (Luxottica)

Preview Sunglass Industry

Industry Sales Main Companies Growth Contributors International Distribution Purchasing Statistics

RayBan’s Two Main Competitors Maui Jim Sunglasses Oakley Sunglasses Comparative Analysis of the Two Competitors

RayBan 3542 Technology Product overview Product Comparison

Summary Conclusion RecommendationQ & A

Sunglass IndustryThe global market for optics is expected to

expand 6% in the coming 5 yearsTotal industry is worth roughly $90 billion, and is

projected to hit $140 billion by 2020.Sunglasses/Frames represent 40% of the total

purchasesFashion label sunglasses represent 35%

Luxottica

Safilo

Marchon

De Rigo

Marcolin

0 1 2 3 4 5 6 7 8 9

Revenue of Main Com-panies

Revenue of 2014 (Billion)

Top Sunglass Sales Growth Contributors by Gender and Age

U.S Dollar Sales, 12 months ending June 2015 vs. prior year

Demographic Group

Total Sunglasses $ Sales

Share of Sunglasses $ Sales Growth

Males, age 25-34 $397.8 M 14%

Males, age 45-54 $413.6 M 19%

Females, age 18-24 $252.6 M 13%

Females, age 25-34 $361.0 M 21%

North America Europe Asia-Pacific Latin America Rest of the World0%

10%

20%

30%

40%

50%

60%

56%

20%14%

7% 3%

Shar

e of

Net

Sal

esInternational Distribution Of Net Sales

Male/Unisex94%

Female6%

Style

Plastic Frames

89%

Metal Frames

11%

MaterialProduction Statistics

RayBan Competitors

Maui Jim Ho’okipaPros

Lightweight

Bi-Gradient lens

Polarized

Scratch- and impact-resistant

Unisex

ConsPrice $189

Break easy

Nose pads fall off

Oakley Flak JacketsPros

Lightweight and durable

Interchangeable lenses

HDPolarized lenses

Unobtanium earsocks and nosepads

ConsPrice $190

Replacement lens price ($50-$100)

Easily fog up

Bulky

Doesn’t appeal to women

Comparative Analysisof RayBan’s Competitors

Maui Jim Vs. Oakley Maui Jim Oakley

Price $189 $190Frame Material Grilamid O-Matter

Lens Material PolyCarbonate Plutonite

Lens Color Neutral Grey, HCL Bronze, Maui Rose

Standard: Black Iridium (42+)

Protection 100% UV A-B-C 100% UV A-B-CFrame/Fit (mm) Eye: 64.0

Bridge:17.0 Height: 39.0 Temple: 130.0

Eye: 63.0 Bridge:14.0 Height: 36.0 Temple: 135.0

Durability Moderate HighWarranty 2 Year Limited 2 Year Limited

Proposed Product RB3542 Chromance

RB3542 CHROMANCEPros

Features Chromance lensLightweight top barDurable metal frameFlex-HingesUnisexPrice: $170

ConsTroublesome nosepads Smaller sideBest for oval/round facesLow customer knowledge

Comparative Analysis(RayBan Vs. Two Competitors)

RayBan Maui Jim OakleyPrice $170 $189 $190Frame Material Titanium Grilamid O-Matter

Lens Material PolyCarbonate PolyCarbonate Plutonite

Lens Color Grey Mirror, Purple Mirror, Silver Mirror Chromance

Neutral Grey, HCL Bronze, Maui Rose

Standard: Black Iridium (42+)

Protection 100% UV A-B-C 100% UV A-B-C 100% UV A-B-CFrame/Fit (mm) Eye: 63.0

Bridge:15.0 Height: 36.0 Temple: 125.0

Eye: 64.0 Bridge:17.0 Height: 39.0 Temple: 130.0

Eye: 63.0 Bridge:14.0 Height: 36.0 Temple: 135.0

Durability Moderate Moderate HighWarranty 2 Year Limited 2 Year Limited 2 Year Limited

SummarySunglass Industry

Industry Sales Main Companies Growth Contributors International Distribution Purchasing Statistics

RayBan’s Two Main Competitors Maui Jim Ho’okipa Oakley Flak Jackets Comparative Analysis (Maui Jim vs. Oakley)

RayBan 3542 Technology RB3542 CHROMANCE overview Comparative Analysis

(RayBan Vs. Two Competitors)

Conclusion Developing RB3542 with Chromance

lens technology will stimulate the market and grow profits for RayBan while ensuring the consumer with the best clarity in vision, making RB3542 Chromance the best way to see the world.

RecommendationUnder the authorization of the board, I

recommend RB3542 Chromance should be launched into the sunglass market Spring 2018 due to an increase in UV rays and warmer weather which generates growth of shoppers.