value proposition of smes in geospatial industry a media perspective

Value proposition of SMEs in Geospatial Industry

A media perspectiveBhanu Rekha

Geospatial Media & Communications

22/04/23

Geospatial Industry

22/04/23

SMEs in geospatial industry

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Small, dynamic, flexible Deploying cutting edge technologies Driving innovation Bridging knowledge gap between tech

companies and users Promoting entrepreneurship Creating competitive environment Creating jobs, economic dynamism,

contributing to GDP

SME linkages with MNCs

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Partners, distributors and re-sellers, acting as extensions of the principal companies

Providing industry specific solutions complementing to those offered by principal partners.

Outsourcing partners to MNCs Feedback to MNCs on local requirements Active partners in collaborative sales models,

service and support Loyalty and commitment to MNCs and users Heartbeat of relationships with customers

SME linkages to users

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Understand their needs better Fair understanding of local sensitivities,

administrative nuances Understand policy requirements Live and breathe users’ challenges Governments prefer SMEs than MNCs in

implementing projects Flexibility and ease of handling is advantage

SME categorisation

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SME matrix in various regions (in %)

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Relevance of SMEs in changing geospatial business order

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Acquisitions & Mergers

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Affects of acquisitions/mergers

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In several cases, SMEs were caught unawares A new set of opportunities and challenges Affect on the partner network Increased value proposition in vertical domains Solution-centric approach Principal companies setting up own

infrastructure Developing components and utilities turning

distributor to local expert SMEs as 'off-the-shelf' companies

Affects of acquisitions/mergers

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Way forward

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Use knowledge and expertise of solution SMEs to help mix and match products, integrate different technologies and add value to suit the workflows of customers in different vertical industries.

To provide customised solutions in local language and develop workflows based on specific country requirements

In the backdrop of slowing economy, SMEs to acquire more knowledge and skill, so that they can adapt quickly and survive

Way Forward

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Move towards commoditisation - technology MNCs are splitting their products into hundreds of small utilities and make them available on ipads and smartphones.

For this scenario to take off, solution SMEs will be increasingly roped in and this will push them up the value chain of geospatial industry

MNCs are foraying into new industry verticals, creating new opportunities for SMEs

SMEs need to grab this opportunity to grow with MNCs

Way Forward

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Bottomline To innovate at fast pace Break the rules of what was once considered

impossible Move up the value chain

Thank You!

22/04/23