types of persuasive sepaking  proposition of fact  proposition of value  proposition of...

Download TYPES OF PERSUASIVE SEPAKING  Proposition of fact  Proposition of value  Proposition of policy

Post on 22-Dec-2015

225 views

Category:

Documents

4 download

Embed Size (px)

TRANSCRIPT

  • Slide 1
  • TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy
  • Slide 2
  • CREATING A PERSUASIVE MESSAGE Beliefs conviction or confidence in the truth of something that is not based on absolute proof
  • Slide 3
  • CREATING A PERSUASIVE MESSAGE Attitudes evaluative dispositions, feelings,or positions about oneself,others, events,ideas,or objectives.
  • Slide 4
  • CREATING A PERSUASIVE MESSAGE Values Long lasting ideals that guides our behaviors
  • Slide 5
  • ORGANIZING A PERSUASIVE MESSAGE [Monroe] Attention step [introduction] why should you care Need step [body#1] consequences Satisfaction step [body #2] how my solution could work
  • Slide 6
  • ORGANIZING A PERSUASIVE MESSAGE [Monroe-cont.] Visualization step [body #3] Show us how it could work Action step [body#4] how can we get the product
  • Slide 7
  • PERSUASIVE STRATEGIES [enhance the speaker] Establish common ground with the audience Build credibility competence trustworthiness enthusiasm
  • Slide 8
  • PERSUASIVE STRATEGIES [Cognitive dissonance] Holding two seemingly inconsistent views Support a double standard
  • Slide 9
  • PERSUASIVE STRATEGIES [Contrast effect] Comparing different facts to support your point results of your actions
  • Slide 10
  • PERFORM A PERSUASIVE MESSAGE [FOUR STEPS] Set a clear purpose [specific purpose] [preview of main points] Structure message Describe problem Describe solution Audience response
  • Slide 11
  • PERFORM A PERSUASIVE MESSAGE [FOUR STEPS] Adapt to the audience Establish common ground Mold speech to fit positive audience response Be prepared to deal with hostile audience
  • Slide 12
  • PERFORM A PERSUASIVE MESSAGE [FOUR STEPS] Establish speaker credibility Competence Character Charisma

Recommended

View more >