ux, seo, mobile - sue anderson

Deluxe CorporationUX, SEO & MOBILE

Deluxe UX Team

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Topics for Today

• What we do?

• Context

• Content

• Designing for Mobile

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Who am I?

Sue Anderson

Mom of 4 boys

Computer science degree

PTC

Deluxe

sue.anderson@deluxe.com

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What We Do?

BUSINESS

TECHNOLOGY

DESIGNUSER

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Exercise

Why would you access Target.com from your home?

Why would you access Target.com while on the road?

Why would you access Target.com while you are in a Target store?

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Understanding Context

Who?

Where?

Which device? Native capabilities?

Their goals?

http://static.guim.co.uk/sys-images/MONEY/Pix/pictures/2011/11/18/1321633579333/Girl-with-mobile-phone-007.jpg

http://www.straitstimes.com/sites/straitstimes.com/files/imagecache/story-gallery-featured/chinaagep13e.jpg

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Prioritizing Content Needs

Business Goals

UserGoals

I need it in blueLatest Promotions

What are your hours?We also sell toothpaste

We’ve been in business for 30 years

Where’s the closest location?

5

1

2

3

4

6

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Mapping Content to Design

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Mobile Device Behaviors

People are impatient

Bandwidth constraints

Distracted

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Mobile Design Principles

Keep it simple– Content– Design/visuals

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Mobile Design Principles

Reduce Digging– Clear CTAs with strong scent– Get to content ASAP

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Mobile Design Principles

Take advantage of native functionality– GPS– Click to call

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Our Message

“Know thy user, and YOU are not thy user.”