ux interviewing skills

Interviewing SkillsUX Scotland, June 18 2014

Adrian Howard (@adrianh) quietstars.com

Hello!

Schedule1230 - 1330 Lunch (60m)

1330 - 1500 Part 1 (90m)

1500 - 1530 Tea / coffee (30m)

1530 - 1700 Part 2 (90m)

1700 Finish

Ask questions

Don't have to copy the slides

Chatham House Rule applies please

“When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”

Disclaimer: Eh?

I ♥ feedback

Swear Jar

(obligatory cute animal slide)

Who are you?

Tip: Drink!

Stand up

A – B - C

A = SpeakerB = InterviewerC = Observer

Speakers:Shut your eyes

Interviewers:Chat with the speaker about their best restaurant experience.

Observers:Watch what happens. Write observations on post-it notes.

Interviewers:Do not take notes.

2 minutes

Reflection

B = SpeakerC = InterviewerA = Observer

Speakers:Shut your eyes

Interviewers:Chat with the speaker about their best vacation experience.

Interviewers:One more thing.

Interviewers:After the first question – you cannot speak again. Shhhhh!

Observers:Watch what happens. Write observations on post-it notes.

Interviewers:Do not take notes.

2 minutes

Reflection

The opposite of talking isn't listening. The opposite of talking is waiting. - Fran Lebowitz

Tip: Use silence

Tip: Body language

C = SpeakerA = InterviewerB = Observer

Speakers:Shut your eyes

Interviewers:Chat with the speaker about how they decorate & furnish their home.

Tip:Remember to use silence and body language.

Interviewers:One more thing.

Interviewers: After the first question you can only ask “Can you tell me more about X?”

Interviewers:(where X is something the speaker has previously mentioned).

Observers:Watch what happens. Write observations on post-it notes.

Interviewers:Do not take notes.

4 minutes

Reflection

Every clarification breeds new questions.- Arthur Bloch

Tip:Reflect back what the speaker said.

Relax...

?

Interviews ≠ Quiz

Interviews ≠ Survey

Interviews ≠ Script

Interviews cannotbe automated

Rapport

Empathy

Why do we do interviews?

Learn from customers

Test our assumptions

Test our hypotheses

Finding customers

Recruiters

Hassling people on the street

Tip: Bribes

Tip:Look for bored

people

Coffee shops

Tip:Don't look scary

Go where your customers are

Tip:Go with somebody

Use your organisation

Tip: Sales

Tip: Marketing

Tip: Support

Online

LinkedIn / Twitter / Facebook / Google+

craigslist

Ethnio.net

More Interviewing Tips

Tip: Remember the person.

Can you tell me a little bit about yourself?

Tip: Ask open questions.

What was the last book you read?

What do you like to read?

Tip: Ask for stories.

Can you tell me about the last time...

Tip: No leading questions.

Do you want to use this at work?

Where would you use this?

Exercise time

Today you found a startup!

Exploring exciting new ways to create a

great experience eating out

Helping people have the vacation of their

dreams.

Democratising professional

interior decoration

What do you want to find out?

Identify Topics

Individually write down topics on post-it notes

5m

Group and label them as a team

5m

Write down list

Reflection

Talking to the right people

Screening surveys

Identify attributes of target group

Positive filters

Negative filters

Avoid leading questions

Availability

Contact info

Collecting information

A = SpeakerB = InterviewerC = Observer

Interviewers & Observers:Write down the key points that the speaker says

5m

Tips:- Silence. - Reflect back.- Remember the person.- Ask open questions.- Ask for stories.- No leading questions.

Reflection

Tip:Observations vs insights

Tip:Interview in pairs

B = SpeakerC = InterviewerA = Observer

5m

Tips:- Silence. - Reflect back.- Remember the person.- Ask open questions.- Ask for stories.- No leading questions.- Observations vs Insights.

Reflection

C = SpeakerA = InterviewerB = Observer

5m

Tips:- Silence. - Reflect back.- Remember the person.- Ask open questions.- Ask for stories.- No leading questions.- Observations vs Insights.

Reflection

Synthesis

Affinity Diagramming(or KJ Method)

Empathy Mapping

Incremental Persona

Further Reading

If you're keen

If you're really keen

Ch 7 of “Mental Models” by Indi Young Ch 9 & 10 of “User and Task Analysis for Interface Design” by JoAnn T. Hackos, Janice C. RedishCh 6 of "Observing the User Experience" by Mike Kuniavsky, Elizabeth Goodman & Andrea Moed Ch 4 of "Contextual Design" by Hugh Beyer and Karen Holtzblatt

@adrianhquietstars.com

slideshare.net/adrianh adrianh@quietstars.com

Thank YouAnd any questions?