utilizing social media to build your program
Post on 08-Feb-2017
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Utilizing Social Media to Sustain Your Program
Who am I?
Sarah K. Miller, MPA, CEM
Emergency manager, adjunct college faculty, FEMA instructor
IAEM Region 10 Vice-Chair, IAEM Emerging Tech Caucus Vice-Chair
Tech nerd, crazy cat lady On Twitter @scba
Let’s have some fun today!
Post stuff on social media. Use the hashtag #CCLS16 (for Citizen Corps Leadership Summit 2016) If you don’t know what that means, you will soon!
Overview
Why use social media Platforms Policies Security Facebook Twitter Instagram LinkedIn Engagement Wrap-up
Who Uses Social Media
According to Pew Research in 2015: 90% of 18-29 year olds 35% of those 65+ Higher income levels are more likely
to use, but 50%+ of those in the lowest income bracket now do also
58% of rural residents, 68% of suburban residents, and 64% of urban residents
https://youtu.be/TXD-Uqx6_Wk
Social Media Revolution (by @equalman)
How is Social Media Evolving
More from Pew Research 68% of Americans have smartphones
86% of those ages 18-29 83% of those ages 30-49
Nearly 45% of adults have tablet computers
Many Social Media Options
Before You Get Started
Limit personal information on public sites
Use proper privacy settings Practice strong security
Limit Personal Information
Assume everything you post can be seen by anybody, regardless of your settings.
Either don’t share personal info at all, or use your privacy settings to limit who can see it. Maiden names Dates of birth Kids dates of birth Schools Anything that correlates with any security question you’ve ever
answered on- or off-line. Don’t EVER share other people’s personal info without permission. This
includes tagging them!
Tighten Your Personal Security Settings
Don’t friend people you don’t know! Never friend somebody more than once (the 2nd is often a spoofed
account) Limit posts to be viewable by only your friends Limit sharing Limit photo tagging Remove location services Limit 3rd party applications
Passwords and Logins
Use strong passwords At least 6 characters, using letters, numbers, and
symbols Enable two-factor authentication whenever possible.
Requires you to do two things to login (enter a code from a text, click a button on an app, etc.)
https://twofactorauth.org/ for list of sites that support two-factor authentication.
Profile = The account you setup as yourself You are required by Facebook policy to use your real name You are not allowed to have more than one Facebook Profile
Page = a page you created that is public and associated with your profile You can call them whatever you want You can have as many as you want
If you’re going to administer pages from a mobile device, download the Page Manager app
Can and should have multiple administrators for pages.
Login to Facebook!
Facebook Mobile Code Generator
Let’s Check your Security and Privacy
Security Settings
Facebook Privacy
Remove Third Party Apps
Let’s Make a Facebook Page
Walk Through Page Settings and Use
Go live! Setup a page Post to a page Examine analytics
Originally designed to work via text message, so limited to 140 characters. You can still do this! (we’ll configure it later)
You can have as many accounts as you want! You can “Fast Follow” someone via text message and receive their posts
via text. Send text to “40404” Type follow “username” in the text. All of that users tweets now come to you via text Can possible be used to alert volunteers of things Try it! Text “follow scba” to 40404 (you can send “stop” to 40404 any time)
Login to Twitter
Twitter Security
Let’s Check Your Security and Privacy
Twitter Security
Twitter Privacy
Remove More 3rd Party Apps
Using Twitter
Things you post to Twitter are called Tweets! Tweets can be up to 140 characters long, including spaces.
Tweets can contain #hashtags. Hashtags make keyword searches easier.
Tweets can contain photos. Photos make things more interesting!
Tweets can contain links to other websites. Links to other websites can help disseminate information.
Let’s Tweet #CCLS16
Let’s search for things
Let’s do an advanced search
Advanced Search Screen
Instagram is primarily a photo and short video sharing site Is designed to be used from a mobile app, not from the desktop Is owned by Facebook Can cross post to Facebook, Twitter, and others Use of hashtags is encouraged! You can login using your Facebook account You can have as many accounts as you wish and you can administer
them all from the app.
Download the Instagram App
Options Create a new account OR Sign-in with Facebook
Instagram Settings
Link Your Accounts
If you want to be able to share your posts across multiple networks, this is the place!
Create and Manage Multiple Accounts
Instagram Desktop
Find your settings
Click your user name in the top right Then click Edit profile
Instagram 3rd Party Apps (Desktop Only)
Let’s post something on Instagram
Take a photo or a video and post it to Instagram using #CCLS16
Finish up your post
Professional networking site Can have groups Can have organizations Can have multiple admins for groups
Set your privacy and security settings
You Can Create a Company Page
You can create a group
You can manage your group
Desktop Aggregators
Tweetdeck
Hootsuite
Tweetdeck Features
Used with Twitter Organization by column Addition of team members Scheduling of Twitter posts
Hootsuite Features
Can be used with Twitter, Facebook, Instagram, LinkedIn, Google+, and WordPress.
Limited to 3 platforms for free Organization by column Addition of team members (for a fee) Scheduling of posts
How do you measure engagement?
Create a poll on Twitter or Facebook Create a Call to Action on Facebook Look at the analytics of your accounts Ask people where they found out about you Many other online tools as well (some free, some paid)
Facebook Insights
Only available after you have 30 “likes” on your page.
Twitter “Tweet Activity”
Third Party Analytics
There are lots of third party analytical programs. Some free, most paid. May or may not be worth the investment, depending on your strategy.
How to create engaging content
What do you like to see?
How to create engaging content
What do you like to see? Photos Videos Colors People Action Humor Memes?
DOs
Create new content regularly Engage with your audience
Answer their questions, reply to their posts
Share posts and messages from other affiliated organizations
Make posts appropriate for their platform Schedule posts in advance (with a plan
to remove them if something bad happens)
Proofread your work! Or use a grammar and spelling plugin on your desktop.
Tell your volunteers where to find you on social media.
Include links to your social media on your website, in your newsletter, etc.
Encourage them to interact with you by Sharing your posts Creating their own new content Responding to things you post
Get some help! Find one or two trusted volunteers who can help you with this!
DON’Ts
Don’t post photos of people without their permission.
Don’t tag people other than yourself in public photos. People can do that if they want to.
Don’t censor (except in cases of hate speech or doxing)
Don’t use inappropriate humor. Don’t repost “fringe” information on
your official pages.
Don’t accidentally post personal messages to your public pages! Use the Facebook Page Manager App Double-check every post you make to
ensure you’re posting as who you intended to!
Don’t delete your own posts unless absolutely necessary. Have a policy and plan for this.
Let’s make a meme! What’s a meme?
“an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet1”
1. Schubert, Karen (2003-07-31). "Bazaar goes bizarre". USA Today.
Download a meme generator
Google “meme generator” or search on Google Play or iTunes Find a photo or take a new one. Add your text Post to one or more of the platforms we’ve used today, using #CCLS16
Video
You can post live and recorded video Recorded
Create it using the camera app your phone, upload to social media sites (including YouTube)
Create it using Facebook, Twitter, Vine, Instagram (and post directly to those sites)
Livestream Directly on Facebook if you have an iPhone Use Periscope to broadcast live on Twitter (or to others using Periscope)
Try it now, with the #CCLS16 hashtag
Want to learn more?
FEMA Certified Classes IS 42 “Social Media in Emergency Management” training.fema.gov/is/
courseoverview.aspx?code=is-42 Via National Disaster Preparedness Training Center (NDPTC)
ndptc.hawaii.edu/training “Social Media for Natural Disaster Response and Recovery” “Social Media Engagement Strategies” “Social Media Tools and Techniques”
#SMEM, #CERT, #Hamradio on Twitter Twitter meetup: #SMEMCHAT 0930 PST every Friday
Questions?
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