Social Media Influence on Job Seekers and the Job Market

Why I’m here

1. How to improve your chances & use social media to your advantage?

2. How to avoid doing classic mistakes

9 Facts about your CV

1. Average time spent looking at a CV is 5-7 seconds

2. An average of 250 CV are sent for each job position

3. 427,000 CVs are uploaded to Monster every week = Population of Luxembourg

4. There is a 17% chance that your cover letter will be read – 83 % it wont

What’s your chance?

5. 76% of CV’s are ignored if your email address is unprofessional

6. 88% if you have a Picture Attached

7. 1 spelling or grammar mistake and your CV will be thrown in the trash

8. 68% of the employers will search for you on Facebook

9. 1out of 3 of the applications are rejected due to content found online

Notice

IMPORTANTBefore you put your CV up make sure it is seamless, and make sure that someone proofreads it for you (Not You).

Where does it connect?And is it worth it?

Growing?

Hidden Benefits ?

◦ Social recruited hires remain in their positions for over three years.

◦ Allows you to make relevant connections with others in your field

◦ Social Media allows you to establish yourself as a well knowledgeable person in your field.

What to Avoid?

REALLYImportant

+ive

34% of the employers who use social media for screening, mentioned that they found content that caused them not hire the person.

-ive

Why –ive?Evidence of drinking or drug useProfile displayed poor communication

skillsHe or she had bad mouthed previous

employers He or she had made discriminatory

comments related to race, gender or religion

He or she lied about their qualificationSpelling mistakes on professionals

profile

Where to start?

Start a Blog/WebsiteShows potential employers that you are

◦An expert on the matter◦You are doing something◦Self motivated

Having a site website that you can direct people to from your social media accounts.◦ It also shows that you have initiative and

that you are truly interested in your work, which can make a great impression and set you apart among others looking for a job.

LinkedInLinkedIn is probably everyone’s

first choice when it comes to using social media to find a job.

LinkedIn Cont’dMake sure your profile is perfectVisually showcase your

professional story and accomplishments

Link to your site/blog/art/etc…Building your list of connections

Twitter

Connect with people and develop new relationships.

You can start talking with just about anyone on Twitter.

Twitter users rarely have private profiles

Twitter – Where to startStart by following all the

companies that you would like to work for and preferably engage with them.

Don’t be afraid to ask them if they are interested in hiring

Keep an eye out

Twitter – Utilizing Search

Use tools like TwitJobSearch 193 thousand job offers in the last 30 days alone only from Twitter!

Facebook

It aggregates over a million job openings from recruiters

What to do on Facebook

Network and EngageBe as active as possible.Like and follow the companies

you are interested in and join conversations.

Turn yourself into a go-to person by regularly answering people’s questions and by posting great content 

Additional Options

Summary

How to Measure your Success

ConclusionBe extra careful, and don't post anything that you don't want a prospective employer (or your mom!) to read.

Sources 2012 social Job seeker survey Job vite Recruiting will never be the same – Forbes Anvilmediainc.com – creating a social media savvy resume Will social media on resumes be the future norm – careertipster.com 10 social sites for resume building- Mashable Howtowritearesume.com Ziggs.com Resumesocial.com Razume.com Visualcv.com www.mediabistro.com Christopherpenn.com Onlinecolleges.com 12most.com socialmediatoday.com Reed marketing & Creative Career.guardian.co.uk Bullhorn.com