utilizing social data to connect brands to celebrities

#CelebsUnfiltered

Invite-only application publishes to Facebook, Twitter, Instagram, Huffington Post, people.com, Flipboard and SI.com.

• Over 2,000 celebs use the application • Application offers fan analytics and information around recent

posts• Hosts custom message center for brand offerings • 6 minute average session length • 74% use the application 3 times or more a week• Drives over 2M fans a month to WhoSay.com from social

NATIVE APPLICATION

TALENT

ICONSAlec Baldwin, Mario Batali, John Stamos, Kevin Bacon, Eva Longoria, Jessica Biel,

Jeremy Renner

TRAILBLAZERSNina Dobrev, Candice

Accola, Alexa Vega, Nikki Reed, Paul Wesley, James

Maslow

INFLUENCERSCeleb Chefs, Bloggers, Photographers, Stylists

PREMIUM BRAND SAFE POP CULTURE DESTINATION

MAKE COMPELLING CONTENT

Audiences have fragmented, and both traditional display and interruptive advertising have become less and less effective…

MOBILE INTERSTITIALS

GOT ME LIKE

Engagement rates shall improve….

• Younger audiences simply aren't willing to consume traditional manners of advertising…

• Native ads: “Make the content the ad”

400M400M+• Sign Ups: 178 Million• Interests And Likes: 2 Billion• Unique Cookies: 246 Million

First party fan data from social and browsing behavior

THE MATCH REPORT: POWERING CAMPAIGNS WITH DATA

Productized data report shared with brands that measures affinity between brands and influencers

WHY WHOSAY DATA IS SO SPECIAL

Baldwin

In most cases you get the OR with WhoSay you get the AND

5,060,000FANS

4,272,000FANS

123,333FANSOR

AND

IMPRESSIONS 14,100,000 19,434,454 38,907,838

ENGAGEMENTS 829,592 1,210,961 4,808,127

ENGAGEMENT RATE 5.9% 7.00% 12.36%

EFFECTIVE CPM $7.80 $10.00 $11.59

EFFECTIVE CPE $0.13 $0.19 $0.09

$450,000 RETAIL BRAND

5 Celebs, 10 Total Posts

BLIND CASE STUDIES$110,000

FOOD & BEV BRAND2 Celeb, 18 Total Posts

$300,000 CONSUMER

ELECTRONICS BRAND

NO, LET ME EXPLAIN.NO. THERE IS TOO MUCH.

LET ME SUM UP